Strategic Marketing Leader – Insurance Growth

CNA Insurance; Boston (MA); On-site; USD 97,000 - 189,000; Full time

Job summary

CNA Insurance is seeking a senior marketing leader to drive integrated strategies that support business objectives and growth. You will partner with senior leaders, translate market insights into actionable plans, and lead cross-functional teams to advance brand visibility and engagement.

The role emphasizes data-driven decision making, strong communication, and the ability to manage multiple complex initiatives in a dynamic environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Typically 10+ years of progressively responsible marketing experience.
• Experience developing and executing strategic marketing programs that support growth.
• Experience partnering with senior leaders on enterprise-wide initiatives.
• Leadership experience coaching and motivating high-performing teams.

Responsibilities

• Lead development and execution of integrated marketing strategies.
• Advise business leaders on opportunities, engagement, market trends and go-to-market strategies.
• Translate priorities into marketing plans to drive awareness and business results.
• Partner with stakeholders to identify opportunities and support growth.
• Plan and execute complex marketing initiatives to advance priorities and strengthen brand visibility.
• Establish performance measures and optimize marketing investments.
• Build alignment across stakeholders and drive cross-functional execution.

Skills

Integrated marketing

Brand strategy

Customer engagement

Go-to-market planning

Leadership

Strategic thinking

Communication

Relationship management

Education

Bachelor's degree in Marketing, Communications, Business or related field

Job description

CNA Insurance is seeking a senior marketing leader to drive integrated strategies that support business objectives and growth. You will partner with senior leaders, translate market insights into actionable plans, and lead cross-functional teams to advance brand visibility and engagement.

The role emphasizes data-driven decision making, strong communication, and the ability to manage multiple complex initiatives in a dynamic environment.