Head of Marketing Ops, Tech & Analytics

Vanguard; Malvern (Chester County); On-site; USD 180,000 - 260,000; Full time

Job summary

Vanguard is seeking a senior leader for Head of Marketing Operations & Measurement to transform how Advisor Marketing operates, scales, and measures impact. You will modernize workflows, enhance technology, and establish performance frameworks to drive actionable insights for faster, smarter decisions.

As part of the Marketing Leadership Team, you will partner with Marketing, Sales, Technology, Data & Analytics, and Compliance to improve execution, accountability, and business results while

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 10+ years of experience in marketing operations, analytics, or marketing technology.
• Proven experience leading operational and technology transformation in large organizations.

Responsibilities

• Lead and modernize marketing operations, governance, and planning to improve efficiency and execution.
• Own the marketing technology strategy and roadmap, including adoption and integration.
• Establish measurement frameworks linking marketing investments to business outcomes and ROI.
• Deliver data-driven insights to inform strategy and optimize resource allocation.
• Serve as a trusted advisor to senior leaders on marketing operations and technology.
• Build and develop a high-performing team with a culture of accountability and continuous improvement.

Skills

Marketing operations

Analytics

Marketing technology

Strategic thinking

Team leadership

Stakeholder management

Education

Bachelor's degree

Advanced degree preferred

Tools

Marketing technology platforms

Job description

Vanguard is seeking a senior leader for Head of Marketing Operations & Measurement to transform how Advisor Marketing operates, scales, and measures impact. You will modernize workflows, enhance technology, and establish performance frameworks to drive actionable insights for faster, smarter decisions.

As part of the Marketing Leadership Team, you will partner with Marketing, Sales, Technology, Data & Analytics, and Compliance to improve execution, accountability, and business results while