Strategic Marketing Copywriter

Georgia 4-H; Athens (GA); Sur place; USD 60 000 - 70 000; Plein temps

Résumé du poste

The University of Georgia is seeking a Marketing Copywriter to develop clear, engaging copy across ads, emails, landing pages, and institutional materials. You will report to the Executive Content Editor and help maintain a consistent brand voice across channels.

Required is a Bachelor's degree with 5 years of experience, proficiency in AP style, and ability to translate complex topics for broad audiences, with knowledge of SEO best practices to boost visibility.

Qualifications

• Bachelor's degree in a related field or equivalent and 5 years of professional experience.
• Strong copywriting skills across ads, emails, landing pages, and promotional materials.
• Experience applying SEO/GEO best practices to digital content.

Responsabilités

• Develop on-brand, audience-centered copy for marketing materials and campaigns.
• Support metadata, cutlines, and other digital content with SEO best practices.
• Collaborate with strategists, editors, designers, and developers to ensure brand consistency across channels.
• Perform other duties as assigned.

Connaissances

Copywriting

SEO

Collaborative work

AP Style

AI literacy

Formation

Bachelor's degree in a related field

Outils

Asana

Description du poste

The University of Georgia is seeking a Marketing Copywriter to develop clear, engaging copy across ads, emails, landing pages, and institutional materials. You will report to the Executive Content Editor and help maintain a consistent brand voice across channels.

Required is a Bachelor's degree with 5 years of experience, proficiency in AP style, and ability to translate complex topics for broad audiences, with knowledge of SEO best practices to boost visibility.