Global Education Copywriter & Campaign Architect

Global University Systems (GUS); United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Global University Systems (GUS) seeks a Creative Copywriter to transform ideas into engaging stories for prospective students across organic and paid channels. You will craft content that reflects our brand ethos, ensuring consistency in tone, style, and voice across multiple platforms and institutions.

Ideally you have 5+ years in creative copywriting, experience with content marketing and SEO, and a collaborative spirit.

Qualifications

• 5+ years of experience in creative copywriting for multiple channels (social, PPC, SEO, content marketing, PR).
• 2+ years in a team-oriented environment, able to collaborate on projects.
• Strong research/analytical skills to understand audience sentiment and optimize copy.

Responsibilities

• Develop compelling copy for organic and paid channels (social, PPC, SEO, print, digital campaigns, email journeys).
• Utilise technology/AI tools to enhance copywriting while maintaining a human touch.
• Align content with marketing goals and overall brand voice across institutions.

Skills

Creative copywriting

English writing

Team collaboration

Digital marketing

Education

Undergraduate level or equivalent work experience

Tools

Word

PowerPoint

SEO tools

WordPress

SEMrush

Ahrefs

Buffer

Hootsuite

Job description

Global University Systems (GUS) seeks a Creative Copywriter to transform ideas into engaging stories for prospective students across organic and paid channels. You will craft content that reflects our brand ethos, ensuring consistency in tone, style, and voice across multiple platforms and institutions.

Ideally you have 5+ years in creative copywriting, experience with content marketing and SEO, and a collaborative spirit.