Strategic Marketing Coordinator — B2B SaaS & Events

Ad Astra; United States; On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

401(k) with Profit Sharing

Flexible Time Off

Office Dog

Job summary

Ad Astra seeks a Marketing Coordinator to develop and execute marketing communications that support our mission to help colleges and universities graduate more students faster through planning and scheduling tools.

You will write and deploy ad copy and emails, manage our day-to-day social presence, and coordinate industry conferences, webinars, and client events. You’ll ensure clarity, consistency, and alignment with our brand standards while maintaining marketing assets and the brand library.

Qualifications

• Bachelor’s degree in marketing or related field.
• 3–5 years in marketing/communications or SaaS/higher education.
• Experience writing ad copy and email campaigns.
• Experience managing brand social media accounts, calendars & analytics.
• Experience planning & executing events.
• Excellent writing/editing with AP style.
• Experience using AI to improve performance.
• Experience with marketing automation tools (HubSpot/Marketo/Pardot/Mailchimp).
• Strong organization and deadline management.
• Willingness to travel up to 25%.

Responsibilities

• Write/edit copy for ads and emails; create multiple variations for testing.
• Craft subject lines, preheaders, CTAs; optimize from data.
• Leverage AI to adapt long-form content for channels.
• Ensure content aligns with brand standards & style guide.
• Plan monthly social calendar across LinkedIn, X, Facebook, Instagram, YouTube.
• Create and publish social content; develop basic graphics/video (Canva/similar).
• Monitor comments, respond, escalate opportunities/issues.
• Track metrics and prepare monthly performance reports with insights.
• Stay current on social trends in higher education.
• Coordinate 10–15 industry conferences annually.
• Plan and run client events, user conferences, webinars from concept to follow-up.
• Manage vendors, contracts, timelines and budgets.
• Develop pre/post-event promos via email & social.
• Evaluate ROI and suggest improvements for future events.
• Maintain brand assets, templates, and library.
• Other duties as assigned.

Skills

Copywriting

Email campaigns

Social media management

Event planning

Analytics

Brand consistency

Education

Bachelor’s degree

Tools

HubSpot

Marketo

Pardot

Mailchimp

Salesforce

Job description

Ad Astra seeks a Marketing Coordinator to develop and execute marketing communications that support our mission to help colleges and universities graduate more students faster through planning and scheduling tools.

You will write and deploy ad copy and emails, manage our day-to-day social presence, and coordinate industry conferences, webinars, and client events. You’ll ensure clarity, consistency, and alignment with our brand standards while maintaining marketing assets and the brand library.