Growth-Savvy Marketing Coordinator | B2B SaaS

CampusOptics, Inc.; Austin (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

CampusOptics provides an EH&S platform for higher education, helping 175+ institutions manage safety programs such as chemical inventory, inspections, hazardous waste, incident tracking, and training.

The Marketing Coordinator will run multi-channel campaigns, manage webinars and conferences, and translate data into sales opportunities while collaborating with sales to optimize cadences and collateral. This role thrives in a fast-growth environment and requires hands-on B2B marketing experience.

Qualifications

• 1-3 years of hands-on B2B marketing, demand generation, or marketing operations experience (B2B SaaS or EdTech preferred).
• Tech stack familiarity includes Salesforce, HTML, website design, demo automation tools, and SEO preferred.
• Campaign & event savvy with experience in digital campaigns, webinars, and in-person conference logistics.
• Strong copywriting and editing skills for higher education audiences.
• Organized and data-informed with spreadsheet analytics; able to leverage AI.
• Scrappy, self-directed in fast-growth environments with ownership mindset.

Responsibilities

• Assist in producing collateral such as web pages, case studies, one-pagers, slides, social content, and newsletters.
• Plan, schedule, and launch marketing campaigns (email nurture, ABM, webinars, landing pages) targeting institutions.
• Partner with sales to optimize email cadences, collateral distribution, and follow-up sequences.
• Coordinate virtual event and webinar logistics (speaker prep, landing pages, emails, post-event follow-ups).
• Manage logistics for trade shows and conferences: booth assets, swag, vendor management, lead tracking.
• Track campaign performance metrics and deliver actionable reporting to sales.
• Maintain clean Salesforce records and segmentation across university systems and personas.

Skills

B2B marketing

Demand generation

Marketing operations

Salesforce

HTML

SEO

Copywriting

Project management

AI tools

Tools

Demo automation tools

Job description

CampusOptics provides an EH&S platform for higher education, helping 175+ institutions manage safety programs such as chemical inventory, inspections, hazardous waste, incident tracking, and training.

The Marketing Coordinator will run multi-channel campaigns, manage webinars and conferences, and translate data into sales opportunities while collaborating with sales to optimize cadences and collateral. This role thrives in a fast-growth environment and requires hands-on B2B marketing experience.