Marketing Coordinator

Ad Astra; United States; Presencial; USD 55 000 - 75 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

401(k) with Profit Sharing

Flexible Time Off

Office Dog

Resumo da oferta

Ad Astra seeks a Marketing Coordinator to develop and execute marketing communications that support our mission to help colleges and universities graduate more students faster through planning and scheduling tools.

You will write and deploy ad copy and emails, manage our day-to-day social presence, and coordinate industry conferences, webinars, and client events. You’ll ensure clarity, consistency, and alignment with our brand standards while maintaining marketing assets and the brand library.

Qualificações

• Bachelor’s degree in marketing or related field.
• 3–5 years in marketing/communications or SaaS/higher education.
• Experience writing ad copy and email campaigns.
• Experience managing brand social media accounts, calendars & analytics.
• Experience planning & executing events.
• Excellent writing/editing with AP style.
• Experience using AI to improve performance.
• Experience with marketing automation tools (HubSpot/Marketo/Pardot/Mailchimp).
• Strong organization and deadline management.
• Willingness to travel up to 25%.

Responsabilidades

• Write/edit copy for ads and emails; create multiple variations for testing.
• Craft subject lines, preheaders, CTAs; optimize from data.
• Leverage AI to adapt long-form content for channels.
• Ensure content aligns with brand standards & style guide.
• Plan monthly social calendar across LinkedIn, X, Facebook, Instagram, YouTube.
• Create and publish social content; develop basic graphics/video (Canva/similar).
• Monitor comments, respond, escalate opportunities/issues.
• Track metrics and prepare monthly performance reports with insights.
• Stay current on social trends in higher education.
• Coordinate 10–15 industry conferences annually.
• Plan and run client events, user conferences, webinars from concept to follow-up.
• Manage vendors, contracts, timelines and budgets.
• Develop pre/post-event promos via email & social.
• Evaluate ROI and suggest improvements for future events.
• Maintain brand assets, templates, and library.
• Other duties as assigned.

Conhecimentos

Copywriting

Email campaigns

Social media management

Event planning

Analytics

Brand consistency

Formação académica

Bachelor’s degree

Ferramentas

HubSpot

Marketo

Pardot

Mailchimp

Salesforce

Descrição da oferta de emprego

Competitive Compensation & Benefits Package * 401(k) with Profit Sharing * Flexible Time Off * Office Dog!!

ABOUT US

By combining our unparalleled domain expertise with leading-edge technology, Ad Astra is helping higher education in its mission to advance timely student completions. We are building a cloud-based software platform that will provide the foundation for our next generation of industry-leading solutions and analytics. Simply put, we're helping students graduate faster.

OUR CORE VALUES

• We recognize talent. We recognize and appreciate the unique God-given talents that our people bring to Ad Astra. Aligning these individual gifts with our work sets team members up to succeed.
• We’re unpretentious. There’s no room for ego. We admit our imperfections and have the humility to know what we don’t know.
• We’re passionate. We aren’t satisfied with the status quo. We’re on a mission together to protect the value of degree completion and to transform the higher education industry.
• We’re pioneering. We’re pioneering and aren’t afraid of failing—in fact, we celebrate it. We love it when our people boldly experiment with innovative solutions.
• We love fun. The health of our relationships is strengthened by working with people who stretch our thinking—and by enjoying the lighter side of life together. We don’t take ourselves too seriously, but we do take fun seriously.
• We have grit. Beyond talent and intelligence, our people have stick-to-itiveness. We push through challenges to make goals a reality.

POSITION SUMMARY

The Marketing Coordinator develops and executes marketing communications that support Ad Astra’s mission of helping colleges and universities graduate more students faster through academic planning and course scheduling.

This position is responsible for writing and deploying advertising and email copy directed to higher education leaders, managing the company’s day-to-day social media presence, and planning and coordinating industry conferences, webinars, and client events. The Marketing Coordinator ensures all communications are clear, consistent, and aligned with brand standards, and supports the marketing team through the maintenance of marketing assets and the brand library.

ESSENTIAL FUNCTIONS/CORE RESPONSIBILITIES

• Writes and edits copy for paid search, paid social, display, and trade publication advertising, including multiple variations for A/B testing.
• Writes subject lines, preheaders, and calls to action, and refines them based on campaign performance data.
• Utilizes AI to adapt long-form content, including case studies, blog posts, and webinars, into concise, channel-specific copy.
• Ensures all marketing content adheres to brand standards, approved messaging, and the company style guide.
• Plans and maintains a monthly social media content calendar for LinkedIn, X, Facebook, Instagram, and YouTube.
• Writes, schedules, and publishes social media content, and creates basic graphics and short-form video using Canva or similar tools.
• Monitors and responds to social media comments and messages and escalates opportunities and issues to the marketing team as appropriate.
• Tracks social media performance metrics, including engagement, follower growth, and click-through rates, and prepares monthly performance reports with recommendations.
• Maintains current knowledge of social media platform changes and trends in higher education.
• Coordinates marketing for the company’s participation in 10–15 industry conferences annually.
• Plans and executes client events, user conferences, receptions, and webinars from concept through post-event follow-up.
• Manages event vendor relationships, contracts, timelines, and budgets.
• Develops pre-event promotional and post-event follow-up communications for email and social media channels.
• Measures event return on investment and provides recommendations for future event planning.
• Maintains marketing assets, templates, and the brand library.
• Other duties as assigned.

POSITION REQUIREMENTS

• Bachelor’s degree in marketing, communications, English, journalism, or a related field, or an equivalent combination of education and experience.
• Three to five years of experience in marketing, communications, or a related role, preferably in a B2B, SaaS, or higher education environment.
• Demonstrated experience writing ad copy and email campaigns that have been published.
• Experience managing brand social media accounts, including content calendars and analytics.
• Experience planning and executing events, ranging from trade show exhibits to hosted client events.
• Excellent writing, editing, and proofreading skills, with working knowledge of AP style.
• Experience utilizing AI to improve job performance.
• Experience with a marketing automation or email platform, such as HubSpot, Marketo, Pardot, or Mailchimp.
• Strong organizational skills, with the ability to manage multiple concurrent deadlines while maintaining accuracy and attention to detail.
• Ability to travel to industry conferences and events as needed, less than 25% of the time.
• Ability to lift and transport event materials weighing up to 40 pounds.

ESSENTIAL COMPETENCIES

• Problem Solving
• Relationship Building
• Planning and Organization
• Attention to Detail
• Creativity
• Analytical Thinking

ADDITIONAL PREFERRED QUALIFICATIONS

• Experience marketing to colleges, universities, or other higher education institutions.
• Familiarity with Salesforce or another CRM platform.
• Design skills using Canva or Adobe Creative Cloud.
• Basic video editing skills for social media content.

HOW PERFORMANCE IS MEASURED FOR THIS ROLE

• Email campaign performance, including open rates, click-through rates, and A/B test results.
• Social media growth and engagement, as reflected in monthly performance reports.
• Event results, including leads captured and handed off to sales and overall event return on investment.
• Timely and accurate delivery of campaigns and events within established deadlines and budgets.
• Consistency of all marketing materials with brand standards and the company style guide.

This full time, in-office position is located in Overland Park, Kansas. Ad Astra does not pay for relocation expenses.

Ad Astra is proud to be an equal opportunity employer. We are committed to fostering an inclusive workplace where all individuals are treated with respect and fairness—regardless of race, color, national origin, sex, gender identity or expression, sexual orientation, religion, age, political affiliation, disability, veteran status, or any other characteristic protected by law.

All applicants must be legally authorized to work in the United States. Please note that Ad Astra is unable to provide work visa sponsorship for this position.