Strategic Marketing & Communications Lead

Goodwill of Central & Southern Indiana; Indianapolis (IN); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Health plan

Paid time off

Sabbatical and parental leaves

Retirement plan with match

PSLF eligibility

Education and leadership development

Job summary

Goodwill of Central & Southern Indiana in Indianapolis seeks a Manager, Marketing & Communications to lead integrated strategies supporting the Goodwill Foundation, mission services, and community impact. The role partners with leaders to deliver audience-centered communications across digital, print, and events, while guiding storytelling and content creation.

The position reports to leadership, manages one direct report, and requires living within commuting distance of our corporate office.

Qualifications

• Bachelor's degree in communication, marketing, public relations, journalism, or a related field.
• Expertise in integrated marketing, communications, and public relations strategies.
• Proven ability to lead, coach, and develop a team in a fast-paced environment.
• Experience managing multiple projects, campaigns, and budgets simultaneously.
• Strategic advisory capability to align marketing with organizational priorities.
• Strong editing, writing, and storytelling with media relations experience.
• Excellent planning, prioritization, and time management skills.
• Demonstrated teamwork and collaboration across cross-functional teams.
• Technically proficient with common marketing tools and data tracking.
• Committed to ethical practices and confidentiality.

Responsibilities

• Develop and execute marketing and communications strategies across divisions.
• Provide counsel to leaders, offering recommendations to support objectives.
• Create audience-centered plans for internal and external communication.
• Lead storytelling to elevate awareness of impact, services, and partners.
• Develop and manage content for newsletters, websites, emails, publications, and events.
• Oversee social media, digital marketing, and web content to drive engagement.
• Monitor metrics to evaluate effectiveness and inform future strategies.
• Support donor campaigns, annual and special campaigns, and foundation initiatives.
• Develop communications for participant recruitment and community outreach.
• Support marketing for retail operations, eCommerce, and revenue initiatives.
• Coordinate media relations, including story development and inquiries.
• Assist in planning and producing the organization's annual report and major publications.
• Collaborate with team members on integrated campaigns and content opportunities.
• Support strategic initiatives via communications planning and content development.
• Manage and develop direct reports with ongoing feedback and development opportunities.

Skills

Strategic partner

People management

Project management

Editing & proofreading

Communication skills

Planning & prioritization

Teamwork

Technical knowledge

Ethical

Education

Bachelor's degree

Job description

Goodwill of Central & Southern Indiana in Indianapolis seeks a Manager, Marketing & Communications to lead integrated strategies supporting the Goodwill Foundation, mission services, and community impact. The role partners with leaders to deliver audience-centered communications across digital, print, and events, while guiding storytelling and content creation.

The position reports to leadership, manages one direct report, and requires living within commuting distance of our corporate office.