Strategic Marketing & Brand Executive

EST FedEx Freight, Inc; Tennessee; On-site; USD 201,000 - 396,000; Full time

Job summary

EST FedEx Freight, Inc. is seeking a senior marketing and communications leader to develop and execute an integrated strategy that strengthens brand, drives growth, and enhances engagement among customers and employees.

The role requires executive leadership across Marketing, Brand, and Communications functions and extensive collaboration with Sales and operations. The position can be domiciled at any FedEx Freight location in the continental US and requires onsite work at a FedEx Freight

Qualifications

• Bachelor’s degree/equivalent in Marketing, Communications, Journalism, Business Administration, or a related field.
• Ten (10) years of progressive experience across marketing, communications, brand, or related corporate functions, including seven (7) years in positions with management responsibility.
• A related advanced degree may offset a portion of the experience requirements.

Responsibilities

• Develop and execute integrated marketing and communications strategies that support business growth, strengthen market position, enhance brand awareness and reputation, and improve customer and employee engagement.
• Provide executive leadership across the Marketing, Brand, and Communications functions, establishing clear priorities, operating rhythms, performance expectations, and cross-functional alignment.
• Lead the planning, implementation, and evaluation of marketing programs and campaigns across digital, product, content, performance, customer lifecycle, field, event, and other relevant channels.
• Direct market research, customer insights, competitive analysis, and marketing performance measurement to identify customer needs, market trends, growth opportunities, and actions to improve effectiveness and return on investment.
• Partner with Sales and business leaders to develop customer acquisition, retention, lifecycle, and engagement strategies and ensure marketing and communications efforts support commercial priorities.
• Establish and oversee enterprise brand strategy, positioning, identity, creative standards, social presence, and messaging to deliver a consistent and compelling brand experience across customer, employee, and external stakeholder touchpoints.
• Lead the company’s internal and external communications strategy, ensuring timely, clear, consistent, and effective communications across appropriate channels.

Skills

Integrated marketing

Brand management

Executive leadership

Marketing strategy

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, or Business

Job description

EST FedEx Freight, Inc. is seeking a senior marketing and communications leader to develop and execute an integrated strategy that strengthens brand, drives growth, and enhances engagement among customers and employees.

The role requires executive leadership across Marketing, Brand, and Communications functions and extensive collaboration with Sales and operations. The position can be domiciled at any FedEx Freight location in the continental US and requires onsite work at a FedEx Freight