Marketing Specialist-Senior

Thecentermemphis; Memphis (TN); Hybrid; USD 70,000 - 100,000; Full time

Job summary

FedEx Express in Memphis is seeking a Senior Marketing Specialist to develop and execute strategic marketing initiatives that drive demand, acquire leads, retain customers, and cross-sell across our global portfolio.

You will plan events, webinars, and exhibitions, lead go-to-market communications for new product launches, and translate FedEx offerings into compelling value propositions and content while coordinating with external agencies and regional teams.

Qualifications

• Develop and execute targeted marketing initiatives to drive demand generation
• Plan events, webinars, trade shows and industry engagements to enhance brand visibility
• Lead go-to-market communications for new product launches and strategic initiatives
• Translate FedEx products and services into compelling customer value propositions and content

Responsibilities

• Develop and execute targeted marketing initiatives that drive demand generation, lead acquisition, customer retention and cross-selling opportunities
• Plan and deliver customer events, webinars, trade exhibitions and industry engagement activities to enhance brand visibility and generate qualified business opportunities
• Lead go-to-market communications and marketing activities for new product launches, service enhancements and strategic business initiatives
• Translate FedEx's products and services into compelling customer value propositions, messaging, and marketing content
• Manage relationships with external agencies, vendors, industry associations, and strategic partners
• Collaborate with Regional Marketing team and provide support to regional marketing programs and initiatives

Skills

Marketing strategy

Lead generation

Events & webinars

Cross-functional collaboration

Agency management

Tools

CRM (Salesforce)

Marketing automation

Job description

At FedEx Express, we believe that a connected world is a better world. We connect people and possibilities with our diverse portfolio of transportation, e-commerce, and business solutions. Today, our networks reach more than 220 countries and territories, linking more than 99 percent of the world’s GDP. FedEx is consistently recognized as one of the most admired brands in the world and one of the best places to work. Our people are the foundation of our success and the key to our future. At FedEx, we are as diverse as the world we serve. We leverage our diverse talents, experiences and ideas to be more responsive to customer challenges, spark creative solutions, and adapt to change. FedEx is an equal opportunity / affirmative action employer (minorities/females/disability/veterans) committed to a diverse workforce.

What can you expect as a FedEx team member?

• Career Mobility and Development: When you join FedEx, you’re joining a team with possibilities that literally span the world—from opportunities for advancement and location transfer, to training and leadership programs.

• Total Compensation and Benefits Package: We want to keep our employees for a long time, so we offer competitive benefits, opportunities for flexible work arrangements, and programs to support well-being.

Equal Opportunities

Our greatest asset at FedEx is our people. We are committed to building a diverse, equitable and inclusive workforce, and offer equal opportunities, fairness and respect to all regardless of who you are. We encourage you to apply even if you feel your experience does not align with all the aspects in the job description as you could be exactly who we need for this or another opportunity.

We do not tolerate discrimination or harassment based on race, color, ethnicity, national origin, religion, sex, age, genetic information, citizenship, disability, marital status, pregnancy, sexual orientation, gender identity, gender expression, veteran status or any other characteristic protected under national, state or local laws. We will reasonably accommodate team members and third parties with physical and mental disabilities.

Marketing Specialist-Senior

• Develop and execute targeted marketing initiatives that drive demand generation, lead acquisition, customer retention and cross-selling opportunities
• Plan and deliver customer events, webinars, trade exhibitions and industry engagement activities to enhance brand visibility and generate qualified business opportunities
• Lead go-to-market communications and marketing activities for new product launches, service enhancements and strategic business initiatives
• Translate FedEx's products and services into compelling customer value propositions, messaging, and marketing content
• Manage relationships with external agencies, vendors, industry associations, and strategic partners
• Collaborate with Regional Marketing team and provide support to regional marketing programs and initiatives