VP-Marketing & Communications

FedEx Freight, Inc.; Southwind (TN); On-site; USD 201,000 - 396,000; Full time

Job summary

FedEx Freight, Inc. is seeking a senior marketing and communications leader to develop and execute an integrated strategy across marketing, brand, digital, content, and external affairs.

The role ensures a consistent company narrative across customer, employee, market, media, and stakeholder touchpoints while leading onsite across functions. You will provide executive leadership for marketing programs, customer insights, media relations, and internal communications, partnering with Sales and

Qualifications

• Bachelor's degree/equivalent in Marketing, Communications, Journalism, Business Administration, or a related field.
• Ten (10) years of progressive experience across marketing, communications, brand, or related corporate functions, including seven (7) years in positions with management responsibility, with demonstrated success developing and executing strategies that strengthen brand and reputation, drive customer and employee engagement, and support business growth.
• Strong analytical, communication, presentation, judgment, and relationship management skills.
• Experience leading internal and employee communications, executive communications, external affairs, media relations, issues management, and crisis communications.

Responsibilities

• Develop and execute integrated marketing and communications strategies that support business growth, strengthen market position, enhance brand awareness and reputation, and improve customer and employee engagement.
• Provide executive leadership across the Marketing, Brand, and Communications functions, establishing clear priorities, operating rhythms, performance expectations, and cross-functional alignment.
• Lead the planning, implementation, and evaluation of marketing programs and campaigns across digital, product, content, performance, customer lifecycle, field, event, and other relevant channels.
• Direct market research, customer insights, competitive analysis, and marketing performance measurement to identify customer needs, market trends, growth opportunities, and actions to improve effectiveness and return on investment.
• Partner with Sales and business leaders to develop customer acquisition, retention, lifecycle, and engagement strategies and ensure marketing and communications efforts support commercial priorities.
• Establish and oversee enterprise brand strategy, positioning, identity, creative standards, social presence, and messaging to deliver a consistent and compelling brand experience across customer, employee, and external stakeholder touchpoints.
• Lead the company's internal and external communications strategy, ensuring timely, clear, consistent, and effective communications across appropriate channels.
• Provide executive oversight of employee communications, executive communications, external affairs, media relations, issues management, and crisis communications to support business priorities and protect and strengthen the company's reputation.
• Partner with executive leadership to translate company strategy, priorities, business performance, and transformation initiatives into clear and compelling narratives for employees, customers, media, and other key stakeholders.
• Oversee customer communications and ensure alignment of customer-facing messaging with brand, marketing, Sales, operational, and business priorities.
• Provide strategic oversight for community relations, philanthropic communications, and other external engagement programs that support the company's reputation and business objectives.
• Ensure marketing and communications initiatives are data-driven, measurable, cost-effective, and aligned with business objectives and key performance indicators.
• Manage relationships with external agencies, suppliers, media and industry partners, and other service providers supporting marketing, brand, creative, and communications initiatives.
• Lead, develop, and mentor a high-performing leadership team and organization while fostering collaboration, accountability, innovation, and strong partnership across the business.
• May assume additional areas of responsibility as needed.

Education

Bachelor's degree/equivalent in Marketing, Communications, Journalism, Business Administration, or a related field

Job description

This position can be domiciled at any FedEx Freight location within the continental US. You will be required to work onsite at a FedEx Freight location.

Responsible for leading the development and execution of FedEx Freight's integrated marketing and communications strategy to strengthen the brand and reputation, deepen customer and employee engagement, and support business growth objectives. Provides executive leadership for marketing strategy and operations, customer insights, digital and product marketing, content and performance marketing, brand strategy and creative services, social media, field and event marketing, internal communications, executive and external affairs, media relations, customer communications, and related communications programs. Ensures a consistent company narrative and brand experience across customer, employee, market, media, community, and other key stakeholder touchpoints.

ESSENTIAL JOB DUTIES/RESPONSIBILITIES:

• Develop and execute integrated marketing and communications strategies that support business growth, strengthen market position, enhance brand awareness and reputation, and improve customer and employee engagement.
• Provide executive leadership across the Marketing, Brand, and Communications functions, establishing clear priorities, operating rhythms, performance expectations, and cross-functional alignment.
• Lead the planning, implementation, and evaluation of marketing programs and campaigns across digital, product, content, performance, customer lifecycle, field, event, and other relevant channels.
• Direct market research, customer insights, competitive analysis, and marketing performance measurement to identify customer needs, market trends, growth opportunities, and actions to improve effectiveness and return on investment.
• Partner with Sales and business leaders to develop customer acquisition, retention, lifecycle, and engagement strategies and ensure marketing and communications efforts support commercial priorities.
• Establish and oversee enterprise brand strategy, positioning, identity, creative standards, social presence, and messaging to deliver a consistent and compelling brand experience across customer, employee, and external stakeholder touchpoints.
• Lead the company's internal and external communications strategy, ensuring timely, clear, consistent, and effective communications across appropriate channels.
• Provide executive oversight of employee communications, executive communications, external affairs, media relations, issues management, and crisis communications to support business priorities and protect and strengthen the company's reputation.
• Partner with executive leadership to translate company strategy, priorities, business performance, and transformation initiatives into clear and compelling narratives for employees, customers, media, and other key stakeholders.
• Oversee customer communications and ensure alignment of customer-facing messaging with brand, marketing, Sales, operational, and business priorities.
• Provide strategic oversight for community relations, philanthropic communications, and other external engagement programs that support the company's reputation and business objectives.
• Ensure marketing and communications initiatives are data-driven, measurable, cost-effective, and aligned with business objectives and key performance indicators.
• Manage relationships with external agencies, suppliers, media and industry partners, and other service providers supporting marketing, brand, creative, and communications initiatives.
• Lead, develop, and mentor a high-performing leadership team and organization while fostering collaboration, accountability, innovation, and strong partnership across the business.
• May assume additional areas of responsibility as needed.

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

QUALIFICATIONS:

Minimum Education

Bachelor's degree/equivalent in Marketing, Communications, Journalism, Business Administration, or a related field.

Minimum Experience

Ten (10) years of progressive experience across marketing, communications, brand, or related corporate functions, including seven (7) years in positions with management responsibility, with demonstrated success developing and executing strategies that strengthen brand and reputation, drive customer and employee engagement, and support business growth. A related advanced degree may offset a portion of the experience requirements.

Knowledge, Skills and Abilities

• Demonstrated success developing and executing integrated marketing, brand, and communications strategies aligned with business objectives.
• Broad experience across market research, customer analytics and insights, brand management, digital and product marketing, content strategy, performance marketing, customer lifecycle marketing, marketing operations, social media, creative services, field and event marketing, and customer communications.
• Experience leading internal and employee communications, executive communications, external affairs, media relations, issues management, and crisis communications.
• Demonstrated ability to translate complex business strategies, priorities, and transformation initiatives into clear, compelling narratives for diverse audiences.
• Strong analytical, communication, presentation, judgment, and relationship management skills.
• Proven ability to influence and collaborate effectively with executive leadership and across multiple business functions.
• Experience managing external agencies, suppliers, media and industry partners, and marketing and communications service providers.
• Demonstrated ability to lead and develop high-performing teams and senior leaders across multiple disciplines.

WORKING CONDITIONS:

• Must be able to travel.
• Must be able to work flexible hours

Pay Transparency:

The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location(s). If this opportunity includes multiple job levels, the pay information represents the minimum and maximum range for all levels. Actual pay is determined by job-related factors permitted by law and relevant to the position, such as experience, tenure, market level, pay at the location for this job, performance, schedule, and work assignment. Eligible employees offered health, vision, dental, life, AD&D, STD and LTD insurance, employee assistance program, personal/sick paid time, 401(k) retirement savings plan, bonus potential, tuition reimbursement, adoption assistance, 2 weeks paid parental leave, paid bereavement, employee discounts, 6.67-13.34 hours vacation per month based on service time, 8 paid holidays.

Pay Range:

Pay Range: $200,850.00 - $396,006.00

Colorado Pay Ranges:

Colorado Pay Ranges: Colorado Springs, Grand Junction $200,850.00 - $396,006.00; Henderson, Mead $200,850.00 - $396,006.00; Gypsum $200,850.00 - $396,006.00

Illinois Pay Ranges:

Illinois Pay Ranges: Effingham, Kankakee, Lincoln, Quincy, Rockford, Aurora $200,850.00 - $396,006.00; Bolingbrook, Chicago Heights, Des Plaines,

Elmhurst, Forest View, Joliet, Schaumburg, Summit-Argo, Zion $200,850.00 - $396,006.00

New York Pay Ranges:

New York Pay Ranges: Plattsburgh, Buffalo, Watertown, North Chili, East Syracuse, Nichols $200,850.00 - $396,006.00; Bethpage, Montgomery, West Babylon $200,850.00 - $396,006.00

New Jersey Job Postings:

New Jersey Job Postings: $200,850.00 - $298,428.00

EST FedEx Freight, IncFedEx Freight is an Equal Opportunity Employer, including disabled and veterans. If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please e-mail at [e-mail]. FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.