Chief Brand & Marketing Strategy Leader (Onsite)

FedEx Freight; Southwind (TN); Sur place; USD 201 000 - 396 000; Plein temps

Résumé du poste

FedEx Freight is seeking an experienced marketing and communications leader to chart and execute an integrated strategy that strengthens brand and reputation while driving customer and employee engagement. This executive will oversee marketing, brand, content, digital, field and events, internal and external communications, and crisis management.

The role requires a Bachelor’s degree and a decade of marketing leadership experience, including seven years in management.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business Administration, or related field.
• Ten years of progressive marketing/communications experience; seven years in managerial roles.
• Experience strengthening brand and reputation and driving business growth.

Responsabilités

• Develop and execute integrated marketing and communications strategies to grow the business and strengthen brand reputation.
• Provide executive leadership across Marketing, Brand, and Communications functions with clear priorities and alignment.
• Plan and evaluate marketing programs across digital, content, field, and events channels.
• Lead market research, customer insights, competitive analysis and performance measurement.
• Partner with Sales and leadership to drive customer acquisition, retention, and lifecycle engagement.
• Oversee enterprise brand strategy, identity, social presence, and messaging across touchpoints.
• Lead internal and external communications including media relations and crisis communications.
• Translate company strategy into compelling narratives for employees, customers, media and stakeholders.
• Ensure customer-facing messaging aligns with brand, marketing, Sales and operations priorities.
• Mentor and develop a high-performing leadership team; foster collaboration and accountability.

Connaissances

Marketing strategy

Brand management

Customer insights

Digital marketing

Social media

Team leadership

Executive communications

Formation

Bachelor's degree in Marketing/Business

Description du poste

FedEx Freight is seeking an experienced marketing and communications leader to chart and execute an integrated strategy that strengthens brand and reputation while driving customer and employee engagement. This executive will oversee marketing, brand, content, digital, field and events, internal and external communications, and crisis management.

The role requires a Bachelor’s degree and a decade of marketing leadership experience, including seven years in management.