Lead, Marketing Analytics – Healthcare Growth & Insights

Banner Health Corporate; Phoenix (AZ); On-site; USD 180,000 - 240,000; Full time

Job summary

Banner Health is seeking a Director of Marketing Analytics to build and lead the enterprise analytics function within Digital Engagement. You will architect the measurement infrastructure, guide strategy, and translate data into actionable insights across brand, growth, digital, and communications channels.

You will serve as an internal advisor to marketing leadership, shaping strategy and ensuring peak digital performance with real-time dashboards and KPI frameworks.

Qualifications

• Bachelor's degree in Marketing, Analytics, Statistics, Data Science, Business, or related field.
• 7+ years of progressive experience in marketing analytics with at least 3 years in a leadership role.
• Experience building an analytics function, team, or program from early-stage maturity.
• Proficiency with web analytics platforms (GA4, Adobe Analytics) and tag management systems.
• Experience with BI and data visualization tools (Tableau, Power BI, Looker).
• Strong working knowledge of CRM platforms and marketing automation systems.

Responsibilities

• Lead the enterprise marketing analytics function across brand, growth, digital, and communications channels.
• Define measurement frameworks and dashboards for KPIs, conversions, and revenue.
• Own enterprise digital analytics governance, data collection, and HIPAA-compliant practices.
• Develop KPI frameworks for organic and paid social and audience insights.
• Produce monthly Marketing Performance Reports and quarterly board-ready summaries.
• Collaborate with IT, Digital, and Data & Analytics teams on data architecture and governance.
• Partner with marketing leadership on budget planning and channel mix decisions.

Skills

Leadership

Marketing analytics

Data science

Communication

Education

Bachelor's degree in Marketing / Analytics / Data Science

Master's degree preferred

Tools

Tableau

Power BI

Looker

Google Analytics 4

Adobe Analytics

Job description

Banner Health is seeking a Director of Marketing Analytics to build and lead the enterprise analytics function within Digital Engagement. You will architect the measurement infrastructure, guide strategy, and translate data into actionable insights across brand, growth, digital, and communications channels.

You will serve as an internal advisor to marketing leadership, shaping strategy and ensuring peak digital performance with real-time dashboards and KPI frameworks.