Senior Marketing Analytics Lead — Remote

Twin Health; Oregon; Hybrid; USD 145,000 - 165,000; Full time

Benefits offered by this job

Remote work from US

Equity participation

Unlimited vacation

Parental leave

Job summary

Twin Health, a leader in AI-driven metabolic health, seeks a senior marketing analytics professional to turn raw campaign and behavioral data into clear, decision-ready insights. You will own measurement across email, direct mail, and digital channels, build reporting, and ensure data is captured accurately with engineering collaboration.

In the first year you will establish trusted baselines, identify data gaps, and drive attribution, marketing mix, and scoring models.

Qualifications

• 8+ years in marketing analytics, performance marketing analytics, data analytics, or a closely related field.
• Proven ability to measure email, direct mail, and digital performance including channel mix, budget allocation, CPM, CAC, ROAS, and conversion rate optimization.
• Excellent communication skills with experience presenting to senior leadership.
• Comfort with SQL against a cloud data warehouse (Snowflake preferred).
• Experience with scoring and predictive models and applying them to marketing decisions.

Responsibilities

• Measure and report on performance across email, direct mail, and digital, defining metrics and building reporting.
• Own digital analytics end to end, including event tracking and tagging strategy, coordinating with engineering for accurate data capture.
• Build and maintain MMM, attribution, and marketing mix models to guide budget allocation.
• Analyze campaign performance (spend, ROAS, incrementality) and translate findings into optimization recommendations.
• Design, run, and interpret A/B and multivariate tests; establish testing standards and prioritize experiments.

Skills

Marketing analytics

Data analytics

SQL

AI tools

Communication

Leadership

Tools

Snowflake

GA4

Amplitude

dbt

Looker/Tableau

Job description

Twin Health, a leader in AI-driven metabolic health, seeks a senior marketing analytics professional to turn raw campaign and behavioral data into clear, decision-ready insights. You will own measurement across email, direct mail, and digital channels, build reporting, and ensure data is captured accurately with engineering collaboration.

In the first year you will establish trusted baselines, identify data gaps, and drive attribution, marketing mix, and scoring models.