Strategic Marketing Analytics Lead

Amplitude; San Francisco (CA); On-site; USD 167,000 - 251,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k) with employer match

Flexible time off

Wellness stipends

Parental benefits

Mental health benefits

Employee Stock Purchase Program

Job summary

Amplitude is seeking a Senior Marketing Analyst to partner with Marketing and analytics teams, turning data into actionable insights and guiding GTM decisions. You will own dashboards and reporting, work across Sales, Customer Success, and FP&A to connect data and deliver ROI-focused recommendations.

With 5+ years in B2B SaaS analytics, you will bring strong SQL, data visualization skills, and experience with Tableau/CRMA to inform strategic planning and performance measurement.

Qualifications

• As a Senior Marketing Analyst, you bring 5+ years in marketing analytics or GTM analytics in a B2B SaaS setting.
• You have strong SQL skills and experience with large datasets; Python, R are a plus.
• You can build dashboards and reporting in Tableau/CRMA and translate insights into actions.
• You effectively communicate complex analyses to technical and non-technical audiences.

Responsibilities

• Turn data into actionable marketing insights and identify funnel trends.
• Develop reporting and recommendations for Marketing leadership.
• Own marketing analytics dashboards and analytical frameworks.
• Lead end-to-end analytical projects from questions to recommendations.
• Improve data quality and governance for Marketing reporting.

Skills

SQL

Python/R

Dashboards

Data analysis

B2B SaaS

Cross-functional collaboration

Tools

Tableau

CRMA

Job description

Amplitude is seeking a Senior Marketing Analyst to partner with Marketing and analytics teams, turning data into actionable insights and guiding GTM decisions. You will own dashboards and reporting, work across Sales, Customer Success, and FP&A to connect data and deliver ROI-focused recommendations.

With 5+ years in B2B SaaS analytics, you will bring strong SQL, data visualization skills, and experience with Tableau/CRMA to inform strategic planning and performance measurement.