Senior Marketing Analyst

Amplitude; San Francisco (CA); On-site; USD 167,000 - 251,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k) with employer match

Flexible time off

Wellness stipends

Parental benefits

Mental health benefits

Employee Stock Purchase Program

Job summary

Amplitude is seeking a Senior Marketing Analyst to partner with Marketing and analytics teams, turning data into actionable insights and guiding GTM decisions. You will own dashboards and reporting, work across Sales, Customer Success, and FP&A to connect data and deliver ROI-focused recommendations.

With 5+ years in B2B SaaS analytics, you will bring strong SQL, data visualization skills, and experience with Tableau/CRMA to inform strategic planning and performance measurement.

Qualifications

• As a Senior Marketing Analyst, you bring 5+ years in marketing analytics or GTM analytics in a B2B SaaS setting.
• You have strong SQL skills and experience with large datasets; Python, R are a plus.
• You can build dashboards and reporting in Tableau/CRMA and translate insights into actions.
• You effectively communicate complex analyses to technical and non-technical audiences.

Responsibilities

• Turn data into actionable marketing insights and identify funnel trends.
• Develop reporting and recommendations for Marketing leadership.
• Own marketing analytics dashboards and analytical frameworks.
• Lead end-to-end analytical projects from questions to recommendations.
• Improve data quality and governance for Marketing reporting.

Skills

SQL

Python/R

Dashboards

Data analysis

B2B SaaS

Cross-functional collaboration

Tools

Tableau

CRMA

Job description

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.

As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI):

Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection that will allow employees of all backgrounds to thrive.

About The Role & Team

The Senior Marketing Analyst will be a strategic analytics partner to the Marketing organization, helping leaders understand performance, identify opportunities, and make better decisions through data. Reporting to the Director of Marketing Operations, you'll bring strong B2B SaaS analytics expertise to marketing planning, performance measurement, and business insights. You'll work closely with Marketing, GTM Analytics, Sales Analytics, Customer Success Analytics, and FP&A to connect data across the funnel and translate it into actionable recommendations. This is an opportunity to have a meaningful impact on how Amplitude measures and drives efficient GTM growth.

As a Senior Marketing Analyst, You Will

• Turn data into actionable marketing insights: Analyze marketing performance and funnel trends to identify what's working, what's not, and where we should adjust our strategy or investment.
• Partner with Marketing leadership: Develop reporting, analysis, and recommendations that help Marketing leaders evaluate performance, set priorities, and make informed short- and long-term decisions.
• Own marketing analytics and reporting: Build and maintain dashboards, reporting, and analytical frameworks that give Marketing teams clear visibility into performance, pipeline, productivity, and ROI.
• Drive analytical projects from end to end: Translate ambiguous business questions into analytical approaches, conduct rigorous analysis, communicate findings clearly, and turn insights into recommendations and action.
• Improve our data and analytics foundation: Partner with Marketing Operations and cross-functional analytics teams to improve data quality, governance, processes, and the systems that power Marketing reporting and decision-making.

You’ll be a great addition to the team if you have

• You have experience working in B2B SaaS and understand how Marketing teams think about pipeline, funnel performance, marketing attribution, and ROI.
• You are highly analytical and naturally curious, with the ability to dig into complex data, identify meaningful patterns, and connect the dots across multiple sources.
• You are comfortable working with ambiguity and can take a loosely defined business question and independently turn it into a clear analytical approach and actionable recommendation.
• You communicate complex analytical concepts clearly to both technical and non-technical audiences and can tailor your storytelling to the audience.
• You enjoy partnering cross-functionally and can build strong relationships with stakeholders across Marketing, Sales, Customer Success, Finance, and Analytics.

At a Minimum, You Need To Have

• You have 5+ years of experience in marketing analytics, business analytics, GTM analytics, or a related analytical role, ideally within B2B SaaS.
• You have strong SQL skills and experience working with large, complex datasets. Experience with Python, R, or similar analytical tools is a plus.
• You have experience working with data from multiple systems and translating it into meaningful business insights.
• You have experience building and maintaining dashboards and reporting in tools such as Tableau, CRMA, or equivalent.
• You have a strong foundation in analytical and statistical concepts, including hypothesis development, experimentation, data analysis, and translating findings into actionable recommendations.
• You have experience leveraging AI to drive effective analysis and understand the importance of the underlying data quality

Our Values

At Amplitude, our values guide how we show up for one another and for our customers:

• Humility: We operate from a place of empathy and openness, seeking to understand many points of view.
• Ownership: We take the initiative to solve problems that drive our shared company success.
• Growth Mindset: We’re tenacious in the face of challenges and seek feedback in order to grow ourselves and others.
• Customer Centricity: We put the customer at the center of everything we do and are deeply committed to their success.

We care about the well-being of our team:

We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some Of Our Benefit Programs Include

• Excellent M edical, D ental and V ision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
• 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up to $2,000 annually
• Flexible time off, p aid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), new hire home office equipment, and much more
• Excellent Parental benefits including : 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions
• Employee Stock Purchase Program (ESPP)

Other Fun Facts About Amplitude

• Our customers love us! They've said we're the #1 product analytics solution for 23 quarters in a row on G2.
• We care a lot about product innovation. We've made significant investments in talent and infrastructure to build the most powerful AI analytics platform on the market.
• We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
• We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
• We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
• We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
• Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

SF ROLES ONLY:

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This role is eligible for equity, benefits and other forms of compensation.

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $167,000 - $251,000 total target cash (inclusive of bonus or commission)

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