Strategic Marketing Analytics Lead

GlaxoSmithKline

Philadelphia (Philadelphia County)

On-site

USD 120,000 - 170,000

Full time

10 days ago

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

GlaxoSmithKline seeks a Manager, Business Analytics to join the SBU Insights & Analytics team in the U.S. market. Develop and execute commercial analyses that identify opportunities and support prioritization for the Specialty Business Unit, including targeting, segmentation, and modeling.

Role interfaces with sales, marketing, and CI teams to translate analytics into business decisions. You will advance analytics automation and ensure data availability for marketing analytics across the

Qualifications

Bachelor's degree in Business, Computer Sciences, Mathematics, Engineering, OR Statistics.
Experience with analytical and visualization tools (Python, SQL, PowerBI, Tableau).
Experience leading analytical workstreams with cross-functional stakeholders.

Responsibilities

Execute Marketing Analytics for customer targeting and segmentation.
Identify opportunities to drive performance through analytics and insights.
Collaborate with CI, Marketing, Sales, and Finance teams.
Create story boards to communicate data learnings.
Increase efficiencies through analytics automation and trusted data availability.
Use analytical tools (SAS, R, Python) to complete analyses including targeting and segmentation.