Oncology Commercial Analytics Leader

GlaxoSmithKline; Philadelphia (Philadelphia County); Hybrid; USD 140,000 - 190,000; Full time

Job summary

GlaxoSmithKline seeks a Sr Manager, Oncology Commercial Analytics to translate complex data into strategic decisions, partnering with brand and BU leadership to drive portfolio performance. This role emphasizes advanced analytics, market research, and cross-functional influence within oncology.

You will leverage SQL, Python, R, and Tableau to design KPI dashboards, segmentation strategies, and marketing mix analyses, shaping brand strategy and patient insights in a hybrid US setting.

Qualifications

• Bachelor's degree in business, life sciences, or a related discipline.
• 4+ years of experience in marketing analytics within a biotech or pharmaceutical organization, or at a leading global management consulting firm.
• Experience applying marketing fundamentals and analytics frameworks to address defined business objectives.
• Experience with analytical and data management tools (SQL, Snowflake, SAS, R, Python etc.) as well as reporting tools (e.g., Tableau, Power BI)
• Experience analyzing pharmaceutical secondary data sources, including patient and claims data, and conducting real-world data analyses.
• Experience working in oncology.
• Experience in drug development and commercialization processes across one or more stages of the product lifecycle.
• Experience managing multiple projects, deliverables, or stakeholders with overlapping deadlines and competing priorities.
• Experience presenting analytical findings and recommendations to senior commercial leaders and updating reports, analyses, or project deliverables based on stakeholder feedback.

Responsibilities

• This role requires strong data analytics foundations and experience, as well as familiarity with connecting analytics to business decisions.
• Develop and implement robust analytics plans to support brand and business priorities.
• Identify and implement appropriate customer segmentation and targeting strategies for all marketing and sales channels.
• Proactively identify opportunities by leveraging various commercial analytics such as Physician, Account, and Patient Segmentations.
• Patient Adherence and Persistence.
• Brand Performance Analytics.
• Advanced Analytics (e.g., Marketing Mix).
• Execute customer targeting and scenario planning for resourcing shifts to enable brand performance objectives.
• Identify KPIs to assess product performance and ensure data collection and sound business rules.
• Conduct analyses using internal and external real-world data to generate disease and competitor landscape insights.
• Transform real-world data into actionable insights through hands-on manipulation and statistical analysis.
• Perform ad hoc and deep dive analyses in secondary research to uncover market dynamics.
• Increase efficiency and capabilities through analytics and automation.
• Stay abreast of evolving technologies, while designing analytics-ready datasets.
• Liaise with primary market research colleagues to generate actionable insights.
• Liaise with forecasting colleagues to provide data-driven assumptions.
• Liaise with Global Strategic Insights for best practice sharing and cross-geography capabilities.

Skills

SQL

Python

R

Tableau

Power BI

Snowflake

SAS

Education

Bachelor's degree in business, life sciences, or a related discipline

Tools

Tableau

Power BI

Snowflake

SAS

R

Python

Job description

GlaxoSmithKline seeks a Sr Manager, Oncology Commercial Analytics to translate complex data into strategic decisions, partnering with brand and BU leadership to drive portfolio performance. This role emphasizes advanced analytics, market research, and cross-functional influence within oncology.

You will leverage SQL, Python, R, and Tableau to design KPI dashboards, segmentation strategies, and marketing mix analyses, shaping brand strategy and patient insights in a hybrid US setting.