Marketing Analytics & Insights Manager

GlaxoSmithKline; Durham (NC); On-site; USD 110,000 - 150,000; Full time

Job summary

GlaxoSmithKline is seeking a Manager, Business Analytics to drive healthcare analytics for the US Pharma Commercial Insights team. You will develop analyses spanning customer targeting, segmentation, marketing mix, and pilots, translating data into strategic business actions.

You’ll collaborate with Sales, Marketing, Finance and Technology groups, using SAS, Python, R and visualization tools to influence decisions and prioritize opportunities in a fast-paced BU environment.

Qualifications

• Bachelor’s degree required; STEM or business analytics background.
• Experience with Python/SQL and visualization tools.
• Strong cross-functional collaboration and communication skills.

Responsibilities

• Execute Marketing Analytics for customer targeting and segmentation.
• Identify opportunities to drive performance and influence decisions.
• Collaborate with CI, Marketing, Sales, Finance and Tech teams; communicate insights.

Skills

Customer Insights

Data to Insights

Digital Fluency

Influencing Without Authority

Market Knowledge

Scientific Literacy

Education

Bachelor's degree

MSc in related field

Tools

SAS

Python

R

Thoughtspot

PowerBI

Tableau

Job description

GlaxoSmithKline is seeking a Manager, Business Analytics to drive healthcare analytics for the US Pharma Commercial Insights team. You will develop analyses spanning customer targeting, segmentation, marketing mix, and pilots, translating data into strategic business actions.

You’ll collaborate with Sales, Marketing, Finance and Technology groups, using SAS, Python, R and visualization tools to influence decisions and prioritize opportunities in a fast-paced BU environment.