Manager, Marketing Analytics

Biopharma Careers; Durham (NC); On-site; USD 110,000 - 160,000; Full time

Job summary

GSK is seeking a Manager, Business Analytics to drive analytics for the Specialty Business Unit, guiding opportunity identification and prioritization through customer targeting, segmentation, and behavioral analysis.

You will influence Sales, Marketing, and other BU teams by translating data into actionable business decisions, using SAS, R, Python, and visualization tools to deliver measurable outcomes.

Qualifications

• Bachelor's degree in Business, Computer Sciences, Mathematics, Engineering, OR Statistics.
• Experience with analytics (Python, SQL) and visualization tools (PowerBI, Tableau, Thoughtspot).
• Experience leading analytical workstreams with cross-functional stakeholders.

Responsibilities

• Execute Marketing Analytics for customer targeting, segmentation and campaign performance.
• Identify opportunities to drive performance and communicate insights to decision makers.
• Collaborate with CI, Marketing, Sales, Finance, and Technology teams.
• Create storyboards to communicate data learnings influencing decisions.

Skills

Python

SQL

SAS

PowerBI

Tableau

Stakeholder mgmt

Market knowledge

Education

Bachelor's degree

MSc in Analytics

Tools

Thoughtspot

PowerBI

Tableau

Job description

Are you a curious analytics professional interested in driving performance of our Specialty Business Unit ( S BU)? The Manager, Business Analytics will work on the S BU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the S BU, including customer targeting, segmentation, and behavioral analysis; marketing mix modeling/investment guidance; business performance drivers analysis; and measurement of pilots and experiments.

This role requires a strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputs to business decisions. You will interact with and influence several functions, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence.

Key responsibilities include:

• Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
• Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
• Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams;
• Create succinct story boards to communicate data learnings influencing business decisions
• Continuously identify opportunities to: Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
• Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
• Use analytical tools (SAS, R, Python, or similar) to complete analyses including: Targeting for marketing, Customer Segmentation, Segment profiling analytics

Basic Qualifications:

• Bachelor’s degree in Business , Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
• Experience with analytical (Python , Python, SQL etc.) & visualization tools (Thoughtspot , PowerBI , Tableau etc.)
• Experience leading analytical workstreams or projects with cross ‑ functional stakeholders.

Preferred Qualifications:

• M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
• A minimum of 4 years of experience in multiple commercial analytics functions like call planning, targeting, customer segmentation is preferred
• Professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
• Knowledge of pharmaceutical secondary data sources (e.g., patient/claims data etc.)
• Preferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics
• Experience in commercial analytics focused on biologics and or oncology
• Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization

Skills

• Customer Insights
• Data to Insights
• Digital Fluency
• Influencing Without Authority
• Market Knowledge
• Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - [e-mail]

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.