Marketing Analytics Lead: Targeting, Segmentation & MMM

Biopharma Careers; Durham (NC); On-site; USD 110,000 - 160,000; Full time

Job summary

GSK is seeking a Manager, Business Analytics to drive analytics for the Specialty Business Unit, guiding opportunity identification and prioritization through customer targeting, segmentation, and behavioral analysis.

You will influence Sales, Marketing, and other BU teams by translating data into actionable business decisions, using SAS, R, Python, and visualization tools to deliver measurable outcomes.

Qualifications

• Bachelor's degree in Business, Computer Sciences, Mathematics, Engineering, OR Statistics.
• Experience with analytics (Python, SQL) and visualization tools (PowerBI, Tableau, Thoughtspot).
• Experience leading analytical workstreams with cross-functional stakeholders.

Responsibilities

• Execute Marketing Analytics for customer targeting, segmentation and campaign performance.
• Identify opportunities to drive performance and communicate insights to decision makers.
• Collaborate with CI, Marketing, Sales, Finance, and Technology teams.
• Create storyboards to communicate data learnings influencing decisions.

Skills

Python

SQL

SAS

PowerBI

Tableau

Stakeholder mgmt

Market knowledge

Education

Bachelor's degree

MSc in Analytics

Tools

Thoughtspot

PowerBI

Tableau

Job description

GSK is seeking a Manager, Business Analytics to drive analytics for the Specialty Business Unit, guiding opportunity identification and prioritization through customer targeting, segmentation, and behavioral analysis.

You will influence Sales, Marketing, and other BU teams by translating data into actionable business decisions, using SAS, R, Python, and visualization tools to deliver measurable outcomes.