Strategic Marketing Analytics Lead

Sonepar; Maryland; Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Paid time off

Paid parental leave

401(k) retirement savings with company

Professional development programs

Opportunity to become a shareholder

Disability insurance

Job summary

Capital Electric, a leading electrical distributor within the Sonepar group, is seeking a Marketing Analytics Manager to transform data from marketing, sales, and operations into actionable insights that improve decision-making and business outcomes.

This role will evaluate customer trends, purchasing behaviors, forecasts, campaign effectiveness, sales pipeline, and lost-order activity to identify opportunities for growth.

Qualifications

• 5–8 years of experience in marketing analytics, business intelligence, customer analytics, or sales analytics.
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
• Experience with Power BI, SQL, advanced Excel, CRM, ERP reporting, and data visualization tools.
• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Finance, or Business Administration.
• Experience in B2B marketing, distribution, or supporting sales organizations is a plus.

Responsibilities

• Analyze customer purchasing behavior, sales trends, and product adoption to uncover growth opportunities.
• Develop customer segmentation models and target audiences for marketing campaigns.
• Identify cross-sell, upsell, and category penetration opportunities.
• Create dashboards and reports that provide actionable insights for sales, marketing, and leadership teams.
• Measure campaign performance, ROI, customer engagement, market share and retention metrics.
• Build predictive models and customer scoring methodologies to improve campaign effectiveness.
• Partner with Operations, Sales, and Supply Chain to leverage insights that maximize campaign effectiveness and drive revenue growth.

Skills

Marketing analytics

Power BI

SQL

Excel

CRM reporting

ERP reporting

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

ERP systems

Job description

Capital Electric, a leading electrical distributor within the Sonepar group, is seeking a Marketing Analytics Manager to transform data from marketing, sales, and operations into actionable insights that improve decision-making and business outcomes.

This role will evaluate customer trends, purchasing behaviors, forecasts, campaign effectiveness, sales pipeline, and lost-order activity to identify opportunities for growth.