Marketing Analytics Leader: Drive Growth through Insights

Sonepar USA, Inc.; Upper Marlboro (MD); Sur place; USD 100 000 - 130 000; Plein temps

Avantages offerts par ce poste

Healthcare plans

Dental & vision

Paid time off

Paid parental leave

401(k) retirement savings with company

Professional and personal development

Shareholder opportunity

Short- and long-term disability

Life insurance for dependents

Wellness program

Gym reimbursement

Employee Assistance Program

Résumé du poste

Capital Electric, part of the Sonepar group, seeks a Marketing Analytics Manager to turn data from marketing, sales, and operations into actionable insights. You’ll evaluate trends, forecasts, and campaign performance, collaborating across Marketing, Sales, Digital, Pricing, Operations and Category Management to drive growth.

Ideal candidates have 5–8 years in marketing analytics, with Power BI, SQL and advanced Excel skills, plus a marketing or business analytics degree.

Qualifications

• 5-8 years in marketing analytics, BI, customer analytics or sales analytics.
• Translate data into business recommendations and insights.
• Experience with marketing analytics across B2B channels is a plus.

Responsabilités

• Analyze customer purchasing behavior, sales trends and product adoption.
• Develop segmentation models and target audiences for campaigns.
• Identify cross-sell, upsell, and category penetration opportunities.
• Create dashboards and reports for sales, marketing, and leadership.
• Measure campaign ROI, engagement, market share, and retention.
• Build predictive models and scoring methods to improve campaigns.
• Collaborate with Operations, Sales and Supply Chain to improve targeting and promotions.

Connaissances

Analytical thinking

Problem solving

Business recommendations

Cross-functional collaboration

Formation

Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Finance, Business Administration, or related field

Outils

Power BI

SQL

Advanced Excel

CRM reporting

ERP reporting

Data visualization tools

Description du poste

Capital Electric, part of the Sonepar group, seeks a Marketing Analytics Manager to turn data from marketing, sales, and operations into actionable insights. You’ll evaluate trends, forecasts, and campaign performance, collaborating across Marketing, Sales, Digital, Pricing, Operations and Category Management to drive growth.

Ideal candidates have 5–8 years in marketing analytics, with Power BI, SQL and advanced Excel skills, plus a marketing or business analytics degree.