Marketing Analytics Manager

Sonepar; Maryland; Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Paid time off

Paid parental leave

401(k) retirement savings with company

Professional development programs

Opportunity to become a shareholder

Disability insurance

Job summary

Capital Electric, a leading electrical distributor within the Sonepar group, is seeking a Marketing Analytics Manager to transform data from marketing, sales, and operations into actionable insights that improve decision-making and business outcomes.

This role will evaluate customer trends, purchasing behaviors, forecasts, campaign effectiveness, sales pipeline, and lost-order activity to identify opportunities for growth.

Qualifications

• 5–8 years of experience in marketing analytics, business intelligence, customer analytics, or sales analytics.
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
• Experience with Power BI, SQL, advanced Excel, CRM, ERP reporting, and data visualization tools.
• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Finance, or Business Administration.
• Experience in B2B marketing, distribution, or supporting sales organizations is a plus.

Responsibilities

• Analyze customer purchasing behavior, sales trends, and product adoption to uncover growth opportunities.
• Develop customer segmentation models and target audiences for marketing campaigns.
• Identify cross-sell, upsell, and category penetration opportunities.
• Create dashboards and reports that provide actionable insights for sales, marketing, and leadership teams.
• Measure campaign performance, ROI, customer engagement, market share and retention metrics.
• Build predictive models and customer scoring methodologies to improve campaign effectiveness.
• Partner with Operations, Sales, and Supply Chain to leverage insights that maximize campaign effectiveness and drive revenue growth.

Skills

Marketing analytics

Power BI

SQL

Excel

CRM reporting

ERP reporting

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

ERP systems

Job description

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A career at Capital Electric is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Capital Electric offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate in Maryland, Virginia, Pennsylvania, West Virginia, North Carolina, South Carolina and Georgia, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. WithinCapital Electric, we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

Marketing Analytics Manager

Turn Data into Growth. Drive Smarter Business Decisions.

Capital Electric, a billion-dollar operating company representing the largest electrical distributor in the world, has an immediate opening to join our Marketing team. We are seeking a strategic and analytical Marketing Analytics Manager to transform complex data from marketing, sales, and operational systems into meaningful insights that improve decision-making and business outcomes. This role will evaluate customer trends, purchasing behaviors, demand forecasts, campaign effectiveness, sales pipeline performance, and lost-order activity to identify opportunities for growth and operational improvement. Working cross-functionally across Marketing, Sales, Digital, Pricing, Operations, and Category Management, the Marketing Analytics Manager will help translate data into strategies that enhance customer value and drive profitable growth.

What You'll Do

• Analyze customer purchasing behavior, sales trends, and product adoption to uncover growth opportunities.
• Develop customer segmentation models and target audiences for marketing campaigns.
• Identify cross-sell, upsell, and category penetration opportunities.
• Create dashboards and reports that provide actionable insights for sales, marketing, and leadership teams.
• Measure campaign performance, ROI, customer engagement, market share and retention metrics.
• Build predictive models and customer scoring methodologies to improve campaign effectiveness.
• Partner closely with Operations, Sales, and Supply Chain teams to leverage customer, product, and inventory insights that maximize marketing campaign effectiveness, improve targeting and segmentation, align promotions with inventory availability, and drive revenue growth.

What We're Looking For

• 5-8 years of experience in marketing analytics, business intelligence, customer analytics, or sales analytics.
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
• Experience with Power BI, SQL, advanced Excel, CRM, ERP system reporting, and data visualization tools.
• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Finance, Business Administration, or a related field.
• Experience in B2B marketing, distribution, or supporting sales organizations is a plus.

Salary: $100,000 - $130,000 with bonus potential

What We Offer You

We offer great family-friendly benefits to full-time associates:

• Paid time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs
• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email [e-mail] .

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here .

Pay Transparency Non-Discrimination Provision

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.