Strategic Market Insights Specialist

HP Inc.; Spring (TX); Sur place; USD 87 000 - 126 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental insurance

Vision insurance

Long term/short term disability

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies including 4

11 paid holidays

Additional flexible paid vacation and

Résumé du poste

HP Inc. is seeking a Marketing Research & Intelligence Specialist to conduct market research and competitive intelligence projects that help understand customers, competitors, and markets.

You will design studies, analyze advertising trends, and translate findings into actionable insights for marketing and business stakeholders, while partnering with external vendors and ensuring data privacy compliance.

Qualifications

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or related discipline or commensurate work experience.
• Typically has 3-5 years of work experience, preferably in marketing, project management, or related field.
• Proven track record leading end-to-end market research and competitive intelligence projects.

Responsabilités

• Designs and executes research studies to gather insights that support marketing and business objectives.
• Analyzes advertising, campaign, and creative trends to identify key findings and opportunities.
• Translates research results into clear, actionable insights and recommendations for marketing and business stakeholders.
• Supports marketing creative evaluation and campaign trend analysis.
• Partners with external research vendors to manage and deliver research projects.
• Maintains research data repositories to ensure information remains accurate and accessible.
• Collaborates with internal stakeholders to understand business questions and research needs.
• Adheres to ethical, legal, and data privacy requirements in all research activities.
• Contributes to cross-functional initiatives and projects under general direction.

Connaissances

Analytics

Business Intelligence

Market Research

Power BI

Data Visualization

Statistical Analysis

Formation

Four-year or Graduate Degree in Marketing, Communications, Business Administration, or related discipline

Outils

Power BI

Description du poste

HP Inc. is seeking a Marketing Research & Intelligence Specialist to conduct market research and competitive intelligence projects that help understand customers, competitors, and markets.

You will design studies, analyze advertising trends, and translate findings into actionable insights for marketing and business stakeholders, while partnering with external vendors and ensuring data privacy compliance.