Strategic Market Development Specialist

Southwood Corporation; Rock Hill (SC); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Competitive pay

Professional growth

PTO

Benefits: medical, dental, vision, 401

Job summary

SouthWood Corporation is seeking a Market Development Representative to drive growth in signage opportunities across major organizations and multi-location accounts. You will research target markets, identify decision‑makers, and initiate meaningful conversations to generate qualified opportunities that align with client needs and project scopes.

The role emphasizes proactive prospecting, relationship-building, and collaboration with internal teams on bids and proposals, with a travel

Qualifications

• Experience in business development or related field preferred.
• Strong prospecting, research, relationship-building, and follow-up skills.
• Ability to understand customer needs and communicate value clearly and professionally.
• Excellent verbal and written communication skills, including professional emails and notes.
• Able to manage multiple opportunities with strong follow-through and clear communication.
• Familiar with CRM systems, Microsoft Office applications, and online research tools.
• Independent, self-motivated, resourceful, and results-oriented.
• Ability and willingness to travel approximately 25% of the time.

Responsibilities

• Identify high-value signage opportunities with corporations, healthcare systems, financial institutions, developers, and other organizations with recurring signage needs.
• Research construction activity, expansions, rebrands, acquisitions, and market events.
• Build relationships with decision-makers through calls, emails, networking and referrals.
• Qualify opportunities based on customer fit, scope, budget, timeline, profitability, and likelihood of award.
• Drive bids, RFPs, and proposals with internal teams to ensure timely, accurate submissions.
• Lead opportunities through preconstruction and ensure clear customer next steps.
• Maintain CRM records of prospects, activities, and pipeline status.
• Advance opportunities through discovery, meetings, and persuasive capability presentations.
• Expand account potential into long-term relationships and repeatable programs.
• Report market intelligence on customer needs, competitors, pricing trends, and activity.

Skills

Prospecting

Relationship-building

Research

CRM

Communication

Travel planning

Tools

CRM systems

Microsoft Office

Job description

SouthWood Corporation is seeking a Market Development Representative to drive growth in signage opportunities across major organizations and multi-location accounts. You will research target markets, identify decision‑makers, and initiate meaningful conversations to generate qualified opportunities that align with client needs and project scopes.

The role emphasizes proactive prospecting, relationship-building, and collaboration with internal teams on bids and proposals, with a travel