Strategic Market Development Lead — Remote

Shure Incorporated

Niles (IL)

On-site

USD 109,000 - 186,000

Full time

14 days+

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Job summary

Shure Incorporated is seeking a Manager of Strategic Market Development to identify and quantify global market opportunities by combining market insight, customer voice, and application-level expertise. You will help the organization understand where growth exists and translate workflows, use cases, and buying dynamics into clear commercial opportunities.

The role collaborates with regional teams and corporate functions to align market opportunity with sales execution.

Qualifications

Bachelor’s degree in Business, Marketing, Engineering, Audio, Technology, or a related field.
Minimum of 8 years of experience in strategic market development, business development, application engineering, solution selling, product marketing, or a similar role with a global focus.
Experience in the audio industry, professional technology, conferencing, collaboration, broadcast, live production, content creation, or a related field is preferred.
Strong understanding of market trends, customer workflows, use cases, and buying dynamics across regions and complex B2B environments.
Proactive and accountable mindset with ability to work independently.
Excellent analytical skills to identify growth opportunities.
Ability to translate technical knowledge into clear commercial opportunities and growth strategies.
Strong English communication skills and cross-functional collaboration experience.

Responsibilities

Serve as the voice of the customer with data-based analysis of global trends, workflows, and unmet needs across priority applications, end-user environments, and buying scenarios.
Identify and quantify new market and application-led growth opportunities.
Translate market, customer, and application insight into clear opportunity narratives and commercially relevant guidance.
Collaborate with cross-functional teams to ensure alignment between market opportunity, positioning, and execution.
Partner with regional teams and sales leaders to activate opportunities and share best practices globally.
Represent Shure with global bodies and gather feedback from field teams and stakeholders.
Provide access to end-user, workflow, and market information to improve field readiness and ROI.
Research and expand sales channels and partner ecosystems to maximize market reach.
Develop repeatable plays and messaging to support global adoption of market development strategies.