Strategic Manager, Consumer Insights & Analytics

Welch's; Waltham (MA); Hybrid; USD 78,000 - 130,000; Full time

Benefits offered by this job

Paid Time Off and Holidays

Paid Volunteer Time Off

401(k) Plan

Health, dental, and vision insurance

Tuition reimbursement

Job summary

Welch’s is seeking a curious, forward-thinking Manager of Consumer Insights and Analytics to shape consumer understanding and influence brand strategy, innovation, product development, and business growth. The role sits in the Brand & Innovation team and reports to cross-functional partners.

This newly created role focuses on translating consumer learning into actionable business direction, leveraging an AI-enabled platform, and expanding our segmentation capabilities.

Qualifications

• Bachelor’s degree in psychology, marketing, anthropology, statistics, or related field; MBA preferred.
• 5+ years of consumer insights, market research, or related experience.
• Experience in food and beverage or consumer packaged goods preferred.
• Hands-on with DIY research platforms, screener and survey development.
• Ability to integrate primary, secondary, and syndicated data into cohesive insights.
• Strong knowledge of consumer insights industry and rapid-turn solutions.
• Excellent written, verbal, analytical, and storytelling skills.

Responsibilities

• Shape the consumer learning agenda aligned with Brand & Innovation goals.
• Lead consumer insights projects from question to recommendations.
• Collaborate with Brand, Innovation, R&D, Marketing to translate findings.
• Present insights with clear, actionable recommendations to stakeholders.
• Identify opportunities and risks in core categories and growth areas.
• Develop and strengthen the Consumer Segmentation Playbook.
• Modernize research library using an AI-enabled platform.
• Maintain idea and product-testing databases for institutional knowledge.
• Stay current on new research methods and quick-turn solutions.
• Deliver high-quality work with speed, accuracy, and judgment.

Skills

Communication skills

Analytical skills

Storytelling

Cross-functional collaboration

Research capabilities

Education

Bachelor’s degree in psychology, marketing, anthropology, statistics, or a related field

MBA or advanced degree preferred

Tools

DIY research platforms

Screener development

Survey development

Data-quality validation

Job description

Welch’s is seeking a curious, forward-thinking Manager of Consumer Insights and Analytics to shape consumer understanding and influence brand strategy, innovation, product development, and business growth. The role sits in the Brand & Innovation team and reports to cross-functional partners.

This newly created role focuses on translating consumer learning into actionable business direction, leveraging an AI-enabled platform, and expanding our segmentation capabilities.