Chief Consumer Insights & Growth Analytics

Ives & Associates; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

Ives & Associates is seeking a Director of Consumer Insights & Business Intelligence to lead an integrated function unifying syndicated data, panel insights, and primary research to guide growth. This role ensures insights are actionable, strategically aligned, and embedded across marketing, innovation, and commercial decision-making.

You will embed insights across marketing, innovation, and sales, build scalable frameworks, and partner with vendors to deliver timely, actionable intelligence.

Responsibilities

• Lead a cohesive consumer intelligence strategy aligning with brand, product, and commercial goals.
• Develop scalable frameworks (insights playbooks, dashboards, segmentation) across brands.
• Advance research with agile methods, AI tools, real-time tracking; pilot new techniques.
• Translate insights into growth actions; collaborate with marketing, sales, and product.
• Integrate data from Circana, Profitero, and custom studies for a centralized hub.
• Oversee brand health tracking and consumer journey mapping to surface drivers.
• Manage agencies and vendors; issue RFPs, negotiate scopes, ensure value.

Job description

Ives & Associates is seeking a Director of Consumer Insights & Business Intelligence to lead an integrated function unifying syndicated data, panel insights, and primary research to guide growth. This role ensures insights are actionable, strategically aligned, and embedded across marketing, innovation, and commercial decision-making.

You will embed insights across marketing, innovation, and sales, build scalable frameworks, and partner with vendors to deliver timely, actionable intelligence.