Consumer Insights & Analytics Leader

Socotra, Inc.; Boston (MA); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Hybrid Work Model

Paid Time Off and Holidays

401(k) Plan

Flexible Benefits

Job summary

Welch’s is seeking a curious, forward-thinking Manager of Consumer Insights and Analytics to shape the path for a historic fruit brand. Based at Welch’s headquarters with a hybrid model in Waltham, MA, you’ll guide the consumer agenda, lead end-to-end insights projects, and translate data into strategic action.

You’ll partner across Brand, Innovation, R&D, and Marketing to uncover needs, inform product opportunities, and strengthen our segmentation and research capabilities with AI-enabled

Qualifications

• Bachelor’s degree in psychology, marketing, anthropology, statistics, or a related field; MBA or advanced degree preferred.
• Five or more years of relevant consumer insights, market research, or related experience.
• Experience within food and beverage or consumer packaged goods is strongly preferred.
• Hands-on research capabilities including DIY platforms, screener and survey development, and data-quality validation.

Responsibilities

• Shape the consumer learning agenda for Welch’s Brand & Innovation team, aligning research priorities with brand, innovation, and growth objectives.
• Lead consumer insights projects from question through design, execution, analysis, and recommendation.
• Partner with Brand, Innovation, R&D, Marketing, and cross-functional teams to uncover consumer needs and translate findings into direction.
• Synthesize findings into clear, practical recommendations for stakeholders at different levels.
• Identify opportunities and risks within Welch’s core categories and explore new growth spaces with Transformational Innovation and Licensing teams.
• Work with Brand and R&D to identify unmet consumer needs and assess new product opportunities and formulations.
• Own relationships with qualitative and quantitative research partners, including budgeting and renewals.
• Expand our Consumer Segmentation Playbook by integrating more data sources for actionable insights.
• Leverage a custom AI-enabled platform to modernize our research library and accelerate analysis.
• Modernize and manage idea and product-testing databases as a searchable knowledge source.
• Stay current on emerging methods and quick-turn solutions to learn faster and decide better.
• Roll up sleeves to deliver high-quality work with speed, accuracy, and sound judgment.

Skills

Consumer insights

Market research

Qualitative research

Quantitative research

DIY research platforms

Screener development

Education

Bachelor’s degree in psychology

Bachelor’s degree in marketing

Bachelor’s degree in anthropology

Bachelor’s degree in statistics

MBA or advanced degree preferred

Tools

Screener & survey development

Data-quality validation

Concept and product testing

AI-enabled research platforms

Job description

Welch’s is seeking a curious, forward-thinking Manager of Consumer Insights and Analytics to shape the path for a historic fruit brand. Based at Welch’s headquarters with a hybrid model in Waltham, MA, you’ll guide the consumer agenda, lead end-to-end insights projects, and translate data into strategic action.

You’ll partner across Brand, Innovation, R&D, and Marketing to uncover needs, inform product opportunities, and strengthen our segmentation and research capabilities with AI-enabled