Brand Manager — Growth & Innovation (Snacks)

Pim-Brand; Park Ridge (IL); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision

Disability insurance

401(k) match

Paid time off

Job summary

PIM Brands, headquartered in Park Ridge, New Jersey, seeks a Brand Manager to drive Welch’s Fruit Snacks growth and brand equity. You will oversee long-term growth strategy, portfolio architecture, and marketing programs while working with Sales, Insights, and external partners to accelerate profitability.

You will lead innovation, renovations, and packaging initiatives, manage annual brand plans, and partner with Consumer Insights to strengthen engagement and effectiveness across ecommerce and

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 4–6 years of progressive CPG brand management experience in snacks/beverages.
• Experience with syndicated data sources and consumer research to inform decisions.
• Proven cross-functional leadership and budgeting experience.

Responsibilities

• Develop and execute brand plans, portfolio roadmaps, and marketing strategies.
• Lead cross-functional teams across Sales, Insights, R&D, Finance, and Supply Chain.
• Drive growth through innovation, renovation, packaging, and go-to-market initiatives.
• Collaborate with Digital Commerce to optimize online brand performance.
• Monitor ROI, trends, and competitive activity to refine plans.

Skills

Brand management

Strategic planning

Cross-functional leadership

Marketing analytics

Budget forecasting

Communication skills

Education

Bachelor's degree in Business/Marketing/related field

MBA preferred

Tools

Circana/IRI data

Nielsen

Numerator data

Job description

PIM Brands, headquartered in Park Ridge, New Jersey, seeks a Brand Manager to drive Welch’s Fruit Snacks growth and brand equity. You will oversee long-term growth strategy, portfolio architecture, and marketing programs while working with Sales, Insights, and external partners to accelerate profitability.

You will lead innovation, renovations, and packaging initiatives, manage annual brand plans, and partner with Consumer Insights to strengthen engagement and effectiveness across ecommerce and