Strategic Lifecycle Marketing Manager (Remote)

American College of Education; Northern (KY); Hybrid; USD 85,000 - 121,000; Full time

Job summary

American College of Education is seeking a Lifecycle Communication Manager for a remote, contract role that pays $75.00 per hour. The position focuses on creating and optimizing multi-channel lifecycle campaigns to engage prospective students and drive conversions.

The ideal candidate will leverage campaign performance data to refine messaging, offers, and communication strategies while ensuring brand-consistent communications across channels. Strong CRM skills are essential.

Qualifications

• CRM and marketing automation expertise required.
• Experience with lifecycle campaigns across email and SMS.

Responsibilities

• Develops, executes, and optimizes multi-channel lifecycle campaigns (email and SMS) to nurture prospects and drive conversions.
• Evaluates and reports on key metrics for campaign effectiveness.
• Monitors lifecycle KPIs for applications, enrollments, and starts.
• Leads optimizations to improve lifecycle communications using data-informed decisions.
• Ensures consistency in lifecycle communications across platforms and brands standards.
• Develops testing strategies for personalized communication to enhance retention.

Skills

CRM platforms

Job description

American College of Education is seeking a Lifecycle Communication Manager for a remote, contract role that pays $75.00 per hour. The position focuses on creating and optimizing multi-channel lifecycle campaigns to engage prospective students and drive conversions.

The ideal candidate will leverage campaign performance data to refine messaging, offers, and communication strategies while ensuring brand-consistent communications across channels. Strong CRM skills are essential.