Fractional Lifecycle Communication Manager

Gofractional; Northern (KY); Hybrid; USD 85,000 - 121,000; Full time

Job summary

American College of Education (ACE) seeks a strategic Lifecycle Communication Manager to design and optimize multi-channel lifecycle campaigns that engage prospective students and drive conversions. This remote, contract role emphasizes data-driven decision making and brand-aligned messaging.

You will monitor metrics across applications, enrollments, and starts, test personalized communications, and collaborate across teams to ensure consistent student experiences.

Qualifications

• Expertise in CRM and marketing automation platforms, including Microsoft Dynamics and Click Dimensions.

Responsibilities

• Develops, executes, and optimizes multi-channel lifecycle marketing campaigns (including email and SMS) to nurture prospective students, drive action, and ensure conversion rates are stable.
• Evaluates and reports on key metrics for campaign effectiveness.
• Monitors lifecycle KPIs for applications, enrollments, and starts.
• Leads optimizations to improve lifecycle communications using data-informed decisions.
• Ensures consistency in lifecycle communications across all communication platforms and partner to ensure brand standards are adhered to.
• Develops testing strategies for personalized communication, including targeted offers and messages, to enhance student retention and program participation.

Skills

Data-driven marketing

Campaign optimization

Cross-channel analytics

Tools

Microsoft Dynamics

Click Dimensions

Job description

Lifecycle Communication Manager (Contract)

Who You Are

You are passionate about helping students achieve their educational goals. You thrive in a competitive and collaborative team environment. You are comfortable working remotely and have experience collaborating with others in a virtual environment. You possess a strong attention to detail.

American College of Education (ACE) is seeking a strategic, data-driven marketing professional who excels at creating and optimizing multi-channel lifecycle campaigns that engage prospective students and drive conversion. You leverage insights from campaign performance, application, enrollment, and start metrics to make informed decisions that improve outcomes. You are passionate about delivering consistent, brand-aligned communications across platforms, while continuously testing and refining personalized messaging, offers, and communication strategies to enhance engagement, retention, and program participation. You thrive in a collaborative environment, balancing analytical thinking with creativity to create exceptional student experiences.

Compensation

The following contract role starts at $75.00 per hour. This position is a month-to-month contract.

What We Look for in the Ideal Candidate

• Demonstrates self-reliance by meeting/exceeding workflow needs.
• Demonstrates positive attitude and motivation, concern for students, teamwork, and excellent time management skills.
• Follows established processes as outlined by organization and leadership.
• Completes assigned duties based on daily business needs and individual skill set.
• Consistently produces a high volume of quality work.
• Capable, adapts as needed, to work under pressure and meet tight deadlines.
• Proven ability to work independently with limited supervision and with other department personnel.
• Must support and embrace the College's Impact mission to improve the people and communities we serve through our civic engagement initiatives.
• Must have exceptional communication, organization, and time management skills.
• Must be "self-motivated" as well as creative and efficient in proposing solutions to complex, time-critical problems.
• Must be collaborative in driving decisions and a team-player.
• Strong analytical and problem-solving skills with a high attention to detail.
• Builds and maintains student satisfaction.
• Recognizes and anticipates student needs.

Day to Day Responsibilities

In this role you will wear different hats, but your skills will be especially essential in the following areas:

• Develops, executes, and optimizes multi-channel lifecycle marketing campaigns (including email and SMS) to nurture prospective students, drive action, and ensure conversion rates are stable.
• Evaluates and reports on key metrics for campaign effectiveness.
• Monitors lifecycle KPIs for applications, enrollments, and starts.
• Leads optimizations to improve lifecycle communications using data-informed decisions.
• Ensures consistency in lifecycle communications across all communication platforms and partner to ensure brand standards are adhered to.
• Develops testing strategies for personalized communication, including targeted offers and messages, to enhance student retention and program participation.

Qualifications and Education Requirements

• Expertise in CRM and marketing automation platforms, including Microsoft Dynamics and Click Dimensions.

Physical Demands

The physical demand described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to communicate and receive communications from students and ACE employees in real time using online and other electronic media.

Work Arrangement

Remote (United States). Internet bandwidth speeds from an employee's remote work location must be a minimum of 50Mbps download speeds and 5Mbps upload speeds. Please note if the bandwidth is shared across multiple devices (tablets, computer, streaming, phone, etc.) you will need higher overall speeds.