Strategic Lead, Paid Search & Growth

Publicis Groupe Holdings B.V; Plano (TX); On-site; USD 97,000 - 140,000; Full time

Benefits offered by this job

Paid Family Care

Adoption & Fertility support

Pet adoption support

Employee Assistance & Wellness perks

Tuition Assistance

Paid time off & Flexible PTO

Matching gifts

Flexible working arrangements

Work Your World program

Job summary

Starcom in the United States is seeking an Associate Director, Search to lead paid search programs across multiple client portfolios. You will drive integrated strategies, oversee budget forecasting, and mentor a high-performing team, partnering with analytics and platform reps to push AI-driven growth and measurable outcomes.

This role emphasizes strategic leadership and client stewardship. The position requires deep paid search expertise, strong leadership, and the ability to translate data

Qualifications

• 7+ years of experience in paid search and performance marketing with progressive leadership responsibilities.
• Deep expertise across Google Ads, Microsoft Ads, SA360, Shopping, and Performance Max.
• Strong forecasting, budget management, performance analysis, and business planning experience.
• Experience managing and developing high-performing teams.
• Familiarity with AI-powered marketing solutions, automation tools, scripting, and emerging search technologies.

Responsibilities

• Lead the development and execution of paid search strategies aligned with client business objectives and growth goals.
• Serve as a trusted advisor to clients, providing strategic recommendations and performance insights.
• Own senior-level client relationships and present business reviews, annual planning initiatives, roadmaps, and growth opportunities.
• Identify opportunities to drive customer acquisition, revenue growth, operational efficiencies, and overall account performance.
• Collaborate with cross-functional teams to develop integrated media solutions and holistic performance strategies.
• Oversee paid search programs across Google Ads, Microsoft Ads, SA360, Shopping, and Performance Max.
• Guide teams in campaign structure development, audience strategy, bidding approaches, testing frameworks, and optimization methodologies.
• Ensure accounts maintain best-in-class operational standards and deliver measurable business impact.

Skills

Paid search leadership

Paid search platforms

Forecasting & budgeting

Team leadership

AI & automation

Scripting & automation

Client relationship management

Tools

Feedonomics

Productsup

DataFeedWatch

Channable

Google Merchant Center

Google Ads

Microsoft Ads

SA360

Job description

Starcom in the United States is seeking an Associate Director, Search to lead paid search programs across multiple client portfolios. You will drive integrated strategies, oversee budget forecasting, and mentor a high-performing team, partnering with analytics and platform reps to push AI-driven growth and measurable outcomes.

This role emphasizes strategic leadership and client stewardship. The position requires deep paid search expertise, strong leadership, and the ability to translate data