Marketing Technology Enablement Director

Broadridge; Cameron Park (CA); On-site; USD 165,000 - 175,000; Full time

Benefits offered by this job

Bonus eligible

Benefits overview

Job summary

Broadridge is seeking a Marketing Technology Enablement Director to translate the MarTech roadmap into scalable capabilities that deliver measurable value. Reporting to the Global Head of Marketing Technology, this leader will coordinate planning, requirements, and adoption across platform owners, vendors, and delivery teams, ensuring successful launches and measurable impact.

The role requires strong program management, change-management and data literacy, with a proven ability to influence

Qualifications

• Minimum 5 years of experience in technology program management.
• Experience coordinating cross-functional technology initiatives.
• Experience delivering and adopting marketing technology platforms such as marketing automation, content management, workflow, digital activation, reporting, data, and analytics.
• Experience translating business needs into clear requirements, user stories, acceptance criteria, and success measures.
• Experience coordinating initiatives through planning, design, development, user acceptance testing, launch readiness, deployment, and post-launch support.
• Experience building, delivering and measuring engaging enablement and change-management experiences for business users.
• Experience enabling business users to adopt and apply reporting, dashboards, analytics, or self-service data capabilities.
• Working knowledge of Agile and waterfall approaches.
• Strong facilitation, stakeholder communication, written communication, and presentation skills.
• Demonstrated ability to build trusted partnerships, influence and align stakeholders across functions.

Responsibilities

• Translate roadmap priorities into actionable program plans, milestones, risks, and readiness activities.
• Define requirements, user stories, acceptance criteria, and success measures for initiatives.
• Coordinate cross-functional delivery from planning through testing and launch, with visibility into progress.
• Coordinate post-launch support, capturing issues and improvement opportunities.
• Support vendor and partner coordination by tracking commitments and deliverables.
• Partner with marketing stakeholders to design campaigns that incorporate technology, workflow, data, and insights capabilities.
• Design and deliver adoption experiences that help teams embrace new platforms and governance practices.
• Translate reports and dashboards into clear use cases to support better marketing decisions.
• Champion data and analytics literacy across marketing teams.
• Establish feedback loops to surface needs and routing insights into planning processes.
• Track adoption and value indicators to monitor progress and target support.
• Continuously evolve enablement experiences based on user feedback.

Skills

Program management

Stakeholder alignment

Change management

Data literacy

Communication skills

Cross-functional collaboration

Agile & Waterfall

Tools

Marketing automation

Content management

Workflow management

Analytics dashboards

Job description

Broadridge is seeking a Marketing Technology Enablement Director to translate the MarTech roadmap into scalable capabilities that deliver measurable value. Reporting to the Global Head of Marketing Technology, this leader will coordinate planning, requirements, and adoption across platform owners, vendors, and delivery teams, ensuring successful launches and measurable impact.

The role requires strong program management, change-management and data literacy, with a proven ability to influence