Strategic Lead, Growth & Social-First Strategies

Viral-Natio; Atlanta (GA); On-site; USD 150,000 - 210,000; Full time

Job summary

Viral Nation in Atlanta is seeking an Associate Director, Strategy to lead senior-level strategy work across client growth and delivery. You will turn culture, data, and business challenges into strategic recommendations that drive measurable outcomes for brands and the agency.

The role demands deep experience developing social-first strategies, leading RFPs and client expansions, and mentoring junior strategists.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of agency or in-house experience across social, creative, content, influencer/creator, business development, and/or strategy.

Responsibilities

• Lead senior-level strategy work across client growth opportunities and ongoing account delivery.
• Turn qualitative and quantitative insights into actionable recommendations that drive measurable outcomes.
• Architect integrated, social-first strategies across Influencer, Community Management, Earned, Experiential, and Owned.
• Mentor junior strategists and support development of strategic upleveling across the department.
• Partner cross-functionally to ensure strategic alignment across delivery and client senior stakeholders.

Skills

Agency/in-house strategy

Influencer/creator strategy

Strategic leadership

RFPs and pitches

Mentoring

Executive communication

AI tooling fluency

Education

Bachelor’s degree in marketing or related field

Tools

AI tools

Measurement platforms

Job description

Viral Nation in Atlanta is seeking an Associate Director, Strategy to lead senior-level strategy work across client growth and delivery. You will turn culture, data, and business challenges into strategic recommendations that drive measurable outcomes for brands and the agency.

The role demands deep experience developing social-first strategies, leading RFPs and client expansions, and mentoring junior strategists.