Strategic Lead, Digital Insights & Optimization

Kohl's

Menomonee Falls (WI)

On-site

USD 120,000 - 150,000

Full time

11 hours ago

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Job summary

Kohl's is seeking a Senior Manager, Digital Insights & Optimization, to lead digital insights, measurement, tagging, and business intelligence across Digital, Merchandising, Marketing, and Technology. You will bridge business performance with digital customer experience and drive data-informed decisions to improve the online shopping journey.

This role requires strategic thinking, strong leadership, and a hands-on approach to analytics platforms like Adobe Analytics.

Qualifications

7+ years leading digital insights, measurement, optimization, or digital strategy.
5+ years managing high-performing teams.
Expertise in digital measurement platforms (Adobe Analytics, Google Analytics, Adobe Customer Journey).

Responsibilities

Define and execute digital measurement and insights strategy across the digital ecosystem.
Partner with Digital, Merchandising, Marketing, Technology and cross-functional teams to deliver insights and reporting.
Establish standards for measurement, tagging, data quality, and reporting via dashboards and self-service.
Lead and evolve measurement platforms with Technology and vendors to enable scalable insights.
Lead enterprise digital experimentation governance and outcome evaluation.
Translate insights into strategic planning and customer experience optimization.