Digital Experience & Personalization Innovation Lead

Kohl's; Menomonee Falls (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Kohl’s in Wisconsin is seeking an Associate Manager, Digital Customer Experience and Innovation to drive next-generation digital CX initiatives across Kohl’s digital ecosystem, including personalization, experimentation, and guided selling. The role blends strategy and hands-on execution, translating vision into scalable programs to improve relevance, increase conversion, and drive revenue.

You will collaborate with cross-functional teams to operationalize data-driven experiences and optimize

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or related field.
• 4+ years in Digital Experience, Personalization, Marketing, E-commerce, Product, or related field.
• Experience with A/B testing, experimentation frameworks, and optimization strategies.

Responsibilities

• Execute against the digital customer experience and personalization roadmap, translating strategy into scalable programs.
• Lead development, execution, and optimization of digital customer experience advancements and personalization initiatives across digital channels.
• Design and implement A/B and multivariate tests to validate hypotheses and improve performance.
• Support evolution of 1:1 engagement strategies leveraging behavioral, transactional, and contextual data.
• Partner with Product, Technology, Analytics, and Marketing to deliver personalization, recommendations, and targeted offers.
• Contribute to conversational commerce and guided selling pilots and test programs.
• Leverage customer insights and performance data to identify opportunities and inform prioritization.
• Monitor performance against KPIs including engagement, conversion, and revenue and translating insights into action.
• Drive continuous improvement through a structured test-and-learn approach.
• Build strong cross-functional partnerships to ensure alignment and execution.

Skills

Digital Experience

A/B Testing

Personalization

E-commerce

Education

Bachelor's Degree

Tools

Experimentation Platforms

Job description

Kohl’s in Wisconsin is seeking an Associate Manager, Digital Customer Experience and Innovation to drive next-generation digital CX initiatives across Kohl’s digital ecosystem, including personalization, experimentation, and guided selling. The role blends strategy and hands-on execution, translating vision into scalable programs to improve relevance, increase conversion, and drive revenue.

You will collaborate with cross-functional teams to operationalize data-driven experiences and optimize