Director, Digital Commerce & Brand Experience

Kohler Co.; Kohler (WI); On-site; USD 166,700 - 267,700; Full time

Benefits offered by this job

Health benefits from day one

Performance bonus potential

Job summary

Kohler Co. in Kohler, WI seeks a Director of Marketing, Digital & eCommerce to drive digital commerce growth across Kohler.com, retailers, and marketplaces.

You will own search discovery, digital shelf, and conversion performance with a data-driven, cross-functional leadership approach. You will lead channel strategies, PDP optimization, AI-enabled content ecosystems, and analytics to boost revenue and margins.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field required.
• 10+ years in Digital Marketing, eCommerce, or Channel Marketing with revenue ownership.
• Proven track record growing eCommerce across owned, retail, and marketplaces.
• Experience with SEO, retailer search, and AI-driven discovery.
• Experience with multi-SKU catalogs and major retailer ecosystems (Amazon, Home Depot, Lowe’s, Wayfair, etc).

Responsibilities

• Drive eCommerce growth and channel strategy across Kohler.com, retailers, and marketplaces.
• Own digital shelf, PDP optimization, and content effectiveness.
• Lead search and discovery across owned and retailer search; align with Retail Media.
• Elevate Kohler.com with scalable content ecosystem and AI-enabled assets.
• Lead analytics, testing, and cross-functional collaboration to improve performance.
• Co-lead 3P authorized eTailer and marketplace governance.
• Lead cross-functional team across Digital Shelf Merchants, Content Syndication, and Analytics.
• Represent Kohler in retailer and marketplace discussions, driving innovation and excellence.

Skills

Digital Marketing

eCommerce

Channel Marketing

SEO

Retailer search

AI-driven discovery

Data-driven decisions

Cross-functional influence

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Job description

Kohler Co. in Kohler, WI seeks a Director of Marketing, Digital & eCommerce to drive digital commerce growth across Kohler.com, retailers, and marketplaces.

You will own search discovery, digital shelf, and conversion performance with a data-driven, cross-functional leadership approach. You will lead channel strategies, PDP optimization, AI-enabled content ecosystems, and analytics to boost revenue and margins.