Marketing Analytics Lead: Data-Driven Insights

Kohl's; Menomonee Falls (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Kohl's in Menomonee Falls, WI is seeking a Senior Marketing Analytics Analyst to uncover business insights from customer, sales, and digital data. You will translate questions into data pulls from relational databases or cloud platforms and tell data-driven stories to support critical decisions.

You’ll partner with leadership to define analyses and KPIs, lead end-to-end projects, and develop data visualizations and dashboards.

Qualifications

• Bachelor’s degree in a quantitative field.
• 3+ years analytics and insights experience, particularly customer.
• Advanced SQL and/or SAS skills.
• Modeling experience.
• Strong communication and presentation skills.
• Experience presenting complex data analyses.
• Experience with data visualization tools (Tableau, Data Studio).
• Experience with Google Cloud Platform services and other big data technologies.

Responsibilities

• Review standard and advanced ad hoc analysis requests from all levels of business partners for customer, program, offer and/or channel needs.
• Consult with leadership partners to identify primary and secondary business analyses and KPIs required to support critical business decisions.
• Develop end-to-end project timelines for analysis deliveries.
• Identify and collect primary and secondary data variables to holistically answer business questions.
• Maintain a deep understanding of the structure and location of various data sources to be utilized.
• Independently pull and manipulate data to determine results and develop data visualizations into relevant conclusions.
• Identify and set up processes for data quality checks.
• Lead in the setup and data pull for analyzing various marketing programs, including A/B Testing.
• Review relevant data sets and analyses to develop detailed insights and implications for strategy and decisions.
• Organize insights, data and visualizations into comprehensive stories for distribution to leadership partners to support internal business decisions.
• Additional tasks may be assigned

Skills

Advanced SQL

SAS

Modeling

Communication

Presentation

Data visualization

Tableau

Google Cloud Platform

Education

Bachelor’s Degree in a quantitative field such as Statistics, Econometrics, Math, Research, or Behavioral Sciences

Master’s Degree or equivalent

Tools

Tableau

Data Studio

BigQuery

Job description

Kohl's in Menomonee Falls, WI is seeking a Senior Marketing Analytics Analyst to uncover business insights from customer, sales, and digital data. You will translate questions into data pulls from relational databases or cloud platforms and tell data-driven stories to support critical decisions.

You’ll partner with leadership to define analyses and KPIs, lead end-to-end projects, and develop data visualizations and dashboards.