Senior Marketing Measurement & Personalization Lead

Kohl's; Menomonee Falls (WI); On-site; USD 140,000 - 200,000; Full time

Job summary

Kohl's is seeking a Senior Manager, Marketing Measurement & Decision Science to set strategy and lead a team delivering best-in-class personalized experiences through advanced analytics. You will guide diagnostics, 1:1 modeling, and in-market testing to optimize customer engagement and lifetime value.

The role requires leading analytics-driven initiatives, partnering across Marketing, Digital, and Merchandising, and ensuring timely rollout of modeling solutions.

Qualifications

• 7+ years of relevant analytics experience.
• 4+ years of leadership experience or oversight of a team.
• Proficient in Python for modeling and SQL for data manipulation.
• Experience with developing and scaling predictive models and optimization algorithms for marketing use cases (retail preferred).
• Strong understanding of experimentation design and causal inference (A/B testing, test-and-learn frameworks).
• Advanced proficiency in data analysis, statistical methods and translating data into actionable insights.

Responsibilities

• Lead team that uses big data and advanced analytical techniques to optimize customer engagement and lifetime value.
• Use customer level 1:1 analysis/modeling for targeting initiatives.
• Consolidate learnings towards personalization initiatives to enhance data-based targeting over time.
• Partner with Marketing, Pricing, Digital, Merchandising, and Store leadership to design experiments, measure results, and scale initiatives.
• Oversee activation of tests with model runs, segmentation and timelines for stakeholders.
• Document analytics assets and ensure insights are captured.
• Collaborate with Technology teams to roll out modeling solutions in production.
• Act as liaison with Personalization, Customer Strategy and Media teams to identify use-cases for modeling projects.
• Foster a high-performing team through coaching and building partnerships across the organization.
• Manage multiple strategic initiatives in a fast-paced environment with strong communication and storytelling.

Skills

Leadership experience

Python for modeling

SQL for data manipulation

Causal inference / A/B testing

Data visualization / storytelling

Education

Master’s Degree in quantitative areas (Applied Math, Data Science)

PhD in hard sciences / CS / engineering (preferred)

Tools

AgentAI / Deep Learning frameworks

Job description

Kohl's is seeking a Senior Manager, Marketing Measurement & Decision Science to set strategy and lead a team delivering best-in-class personalized experiences through advanced analytics. You will guide diagnostics, 1:1 modeling, and in-market testing to optimize customer engagement and lifetime value.

The role requires leading analytics-driven initiatives, partnering across Marketing, Digital, and Merchandising, and ensuring timely rollout of modeling solutions.