Strategic Lead, Customer Segments & Journey Activation

Foot Locker EMEA; New York (NY); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Employee Discount

Paid Time Off

401(k) Plan

Stock Purchase Plan

Job summary

Foot Locker in the United States seeks a Senior Manager, Customer Segments & Journey Activation to leverage customer data, conduct segmentation, and identify friction points across the customer journey. You will drive cross-functional action to enhance engagement, loyalty, and the end-to-end shopping experience.

You will partner with CDP business owners to define audiences, measure journey performance, and translate insights into actionable recommendations.

Qualifications

• 5–8+ years of experience in customer intelligence, lifecycle marketing, CRM, customer analytics, or related fields.
• Hands-on experience with a Customer Data Platform (CDP) or CRM.
• Strong understanding of customer segmentation, journey mapping, and first-party data activation.
• Experience translating data into actionable insights for multiple stakeholders.
• Excellent cross-functional collaboration and communication skills.

Responsibilities

• Own segmentation and journey optimization across channels.
• Lead CDP audience enablement and business partnership.
• Provide consultancy on targeting, personalization, and measurement approaches.
• Develop insight summaries and align with lifecycle, loyalty, and marketing teams.
• Own reporting for campaigns, journeys, and segments with performance insights.

Skills

Customer analytics

CRM experience

Cross-functional collaboration

Data-driven insights

Stakeholder management

Tools

CDP

CRM platforms

Job description

Foot Locker in the United States seeks a Senior Manager, Customer Segments & Journey Activation to leverage customer data, conduct segmentation, and identify friction points across the customer journey. You will drive cross-functional action to enhance engagement, loyalty, and the end-to-end shopping experience.

You will partner with CDP business owners to define audiences, measure journey performance, and translate insights into actionable recommendations.