Strategic Lead, Consumer Social & Digital Marketing

BioSpace; Plainsboro Township (NJ); On-site; USD 152,000 - 210,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Life insurance

Disability insurance

401(k) savings plan

Flexible spending accounts

Employee assistance program

Tuition reimbursement program

Voluntary benefits (legal, critical-Il

Job summary

Novo Nordisk in Plainsboro, NJ is seeking an Associate Director, NovoCare Consumer Social & Digital Marketing to translate the consumer strategy into high‑quality social and digital execution.

You will lead content development, activation and optimization across NovoCare channels, collaborating with brand, Omnichannel, CRM, App & Web, Medical, Legal, Regulatory, agencies and Insights to ensure consistent consumer messaging.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of progressively responsible experience in sales, brand management/consumer marketing within the pharmaceutical industry.
• Deep knowledge of social marketing and consumer promotion across digital platforms.
• Experience with media planning.
• Strong project management and cross‑functional collaboration skills.

Responsibilities

• Support development and execution of NovoCare consumer marketing objectives across social and digital channels.
• Develop nimble content model for NovoCare social and digital marketing informed by insights and trends.
• Lead development of social and digital tactical plans with Omnichannel partners to translate priorities into executable activity.
• Lead development of consumer-facing promotional content across NovoCare channels and ensure alignment with strategy.
• Establish and manage content development, approval and trafficking processes with Medical, Legal, Regulatory, Compliance and agencies.
• Monitor, analyze and report marketing performance with insights to guide optimization.
• Build continuous test-and-learn into social and digital execution to improve activity.
• Manage social and digital agency partners and budgets.

Skills

Social marketing

Media planning

Project management

Cross-functional collaboration

Strategic thinking

Leadership

Communication

Analytical

Education

Bachelor's degree

Advanced degree preferred

Job description

Novo Nordisk in Plainsboro, NJ is seeking an Associate Director, NovoCare Consumer Social & Digital Marketing to translate the consumer strategy into high‑quality social and digital execution.

You will lead content development, activation and optimization across NovoCare channels, collaborating with brand, Omnichannel, CRM, App & Web, Medical, Legal, Regulatory, agencies and Insights to ensure consistent consumer messaging.