Senior Mobile Experience Director — Consumer Engagement

BioSpace; Plainsboro Township (NJ); On-site; USD 152,000 - 210,000; Full time

Benefits offered by this job

Company bonus

Long-term incentive compensation

Company vehicles (level dependent)

Job summary

Novo Nordisk is seeking an Associate Director for the NovoCare Mobile Platform to shape and grow a core consumer engagement channel. You will set priorities, KPIs, and orchestrate brand, CRM and content across the mobile experience to drive activation and ongoing consumer relationships.

You will translate marketing strategy into engaging, compliant mobile experiences while collaborating with brand teams, medical, legal, regulatory and analytics partners in a regulated environment.

Qualifications

• Bachelor’s degree in Business, Marketing, Strategy, Design or related field; master’s degree preferred.
• 8+ years of experience in consumer marketing, digital marketing, CRM, brand marketing or related roles with digital consumer experience.
• Strong experience developing consumer-facing promotional messaging and moving content through medical, legal, regulatory and promotional review processes.
• Demonstrated track record translating brand or consumer strategy into digital content, messaging and activation plans.

Responsibilities

• Own the business direction, priorities and performance goals for the NovoCare mobile experience.
• Translate brand strategies into consumer messaging and experiences within mobile channels.
• Build and manage the content roadmap across brands, membership, CRM and consumer support.
• Lead content and messaging through medical, promotional and regulatory review processes.
• Coordinate cross-brand requests to maintain a coherent NovoCare experience.
• Partner with CRM, Social & Digital and other teams to connect campaigns to the mobile experience.
• Define and monitor KPIs for activation, engagement and content interaction.
• Collaborate across Marketing, Medical, Legal, Regulatory, Compliance, Privacy and Analytics to move priorities to execution.
• Maintain a clear roadmap balancing consumer needs and business impact.

Skills

Consumer marketing

Digital marketing

CRM

Brand marketing

Cross-functional leadership

Content strategy

Promotional messaging

Regulatory review

Data-driven decision making

Education

Bachelor's degree in Business, Marketing, Strategy, Design or related field

Master's degree preferred

Tools

CRM systems

Content management systems

Job description

Novo Nordisk is seeking an Associate Director for the NovoCare Mobile Platform to shape and grow a core consumer engagement channel. You will set priorities, KPIs, and orchestrate brand, CRM and content across the mobile experience to drive activation and ongoing consumer relationships.

You will translate marketing strategy into engaging, compliant mobile experiences while collaborating with brand teams, medical, legal, regulatory and analytics partners in a regulated environment.