Senior Digital Marketing Optimization & Analytics Lead

Novartis Group Companies; East Hanover (NJ); On-site; USD 153,000 - 283,000; Full time

Job summary

The Novartis Group of Companies in East Hanover, NJ, seeks an Associate Director, Digital Marketing Optimization to lead ongoing optimization of in-market experiences. You will drive measurement, analytics, and innovative capabilities to improve promotional investments.

This role requires 7+ years in data analytics, strong leadership, and cross-functional collaboration with Marketing Strategy and Customer Experience teams.

Qualifications

• BA/BS degree required.
• Minimum 7 years' experience using data & analytics to support business decisions.
• Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc.
• Hands on experiences with web analytics including A/B testing (Google, Adobe, etc.).
• Solid understanding of database structures, data wrangling, cleansing, and manipulation.
• Project management experience and ability to manage multiple projects while consistently meeting deadlines.
• Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements.
• Must be curious with an openness to new thinking balanced with realistic business needs.

Responsibilities

• Lead optimization of in-market experiences across audiences, content, channels, and media placements to drive marketing effectiveness.
• Establish measurement plans for media, assets, CRM, websites, and digital health solutions.
• Deploy the Experience Optimization Playbook to standardize the in-market optimization process across brands.
• Develop KPI dashboards aligned to business goals.
• Design A/B tests and digital experimentation to achieve key learning objectives.
• Coach and develop team members on digital analytics and data storytelling.
• Direct agency partners and ensure high-quality, on-time delivery.

Skills

Digital analytics

A/B testing

Data storytelling

Leadership

Project management

Communication

Analytical skills

Strategic thinking

Education

BA/BS degree

Tools

Google Analytics

Adobe Analytics

Job description

The Novartis Group of Companies in East Hanover, NJ, seeks an Associate Director, Digital Marketing Optimization to lead ongoing optimization of in-market experiences. You will drive measurement, analytics, and innovative capabilities to improve promotional investments.

This role requires 7+ years in data analytics, strong leadership, and cross-functional collaboration with Marketing Strategy and Customer Experience teams.