Strategic Social & Digital Marketing Lead

BioSpace; Plainsboro Township (NJ); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Inclusive work culture

Career development opportunities

Job summary

A leading pharmaceutical company in Plainsboro Township is seeking an Associate Director for Social and Digital Marketing. This position involves developing and executing HCP-focused marketing strategies across digital channels. The ideal candidate will have over 10 years of experience in the pharmaceutical sector, deep knowledge of social marketing, and strong project management skills. This role requires collaboration with various teams to ensure brand consistency and effectiveness while managing a marketing budget. Competitive salary and opportunities for growth available.

Qualifications

• 10+ years of experience in sales or brand management in the pharmaceutical industry.
• Deep knowledge of social marketing and HCP non-personal promotion.
• Experience developing effective marketing strategies based on insights.

Responsibilities

• Drive brand strategy and execution for HCP marketing in digital channels.
• Create and manage budgets for marketing initiatives.
• Collaborate with cross-functional teams to align on brand goals.

Skills

Social marketing expertise

Project management

Collaboration skills

Analytical skills

Education

Bachelor’s degree

Advanced degree preferred

Tools

Media planning tools

Job description

A leading pharmaceutical company in Plainsboro Township is seeking an Associate Director for Social and Digital Marketing. This position involves developing and executing HCP-focused marketing strategies across digital channels. The ideal candidate will have over 10 years of experience in the pharmaceutical sector, deep knowledge of social marketing, and strong project management skills. This role requires collaboration with various teams to ensure brand consistency and effectiveness while managing a marketing budget. Competitive salary and opportunities for growth available.