Group Account Director: Commerce & Retail Growth

VML; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Passionate, driven people

Inclusive culture

Competitive benefits

Growth opportunities

Job summary

VML is seeking a Group Account Director to lead and oversee the brand’s commerce initiatives across digital and in-store channels. You will guide strategic direction for the client’s commercial programs, ensuring the team delivers exceptional work and strong revenue outcomes.

You will act as the primary agency contact for major initiatives, lead cross-functional teams, and identify growth opportunities. The role combines strategic leadership with hands-on management in a hybrid, U.S.

Qualifications

• 10+ years experience minimum in commerce/shopper marketing, agency experience required.
• A proven track record of strategic leadership in Commerce, digital, in-store visibility, and shopper marketing both in agency and CPG brand management.
• Experience with Retail Media Networks, Target (Roundel) required.

Responsibilities

• Manage activity workflow and align expectations within account team.
• Manage the creative process and brief the creative team either personally or through close oversight of Account team, reviewing concept and materials.
• Identify opportunities for practice evolution and growth.
• Develop concepts and supporting tactics with the team.
• Serve as primary liaison to senior clients on strategy, service and policy issues.
• Provide strategic leadership to clients and agency teams to achieve marketing goals.
• Help manage global client relationships and staffing/resource allocation.
• Monitor financial performance and client income variance for senior management.
• Oversee client billing and financial reporting at a high level.
• Collaborate with planning and creative teams for concept development.
• Communicate workload plans with department heads for quarterly planning.
• Mentor junior staff with ongoing feedback.

Skills

Commerce marketing

Agency experience

Retail media

Strategic leadership

Cross-functional collaboration

Tools

Target Roundel

Job description

VML is seeking a Group Account Director to lead and oversee the brand’s commerce initiatives across digital and in-store channels. You will guide strategic direction for the client’s commercial programs, ensuring the team delivers exceptional work and strong revenue outcomes.

You will act as the primary agency contact for major initiatives, lead cross-functional teams, and identify growth opportunities. The role combines strategic leadership with hands-on management in a hybrid, U.S.