Group Commerce & Brand Strategy Director

Socket.dev; Rogers (AR); Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Competitive benefits

Growth-minded opportunities

Consciously cultivated culture

Hybrid work schedule

Job summary

VML, a leading creative company, is seeking a Group Account Director to oversee and lead the brand’s commerce initiatives across digital e‑commerce and in‑store efforts. You will provide strategic leadership to the internal team and clients, serving as the primary agency contact for major initiatives and assignments.

You will manage budgets, staffing, and client profitability while guiding senior stakeholders and cross‑functional teams.

Qualifications

• 10+ years experience minimum in commerce/shopper marketing, agency experience required.
• A proven track record of strategic leadership in Commerce, digital, in-store visibility, and shopper marketing both in agency and CPG brand management.
• Experience with Retail Media Networks, Target (Roundel) required.

Responsibilities

• Manage activity workflow and align expectations within account team.
• Manage the creative process and brief the creative team either personally or through close oversight of Account team, reviewing concept and comps.
• Proactively identify opportunities for practice evolution.
• Work with team in the development of concepts and supporting tactics.
• Function as primary liaison to middle and senior clients on behalf of the agency regarding strategy, service-related, legal and policy issues.
• Support/provide strategic leadership to clients/client leads/agency and help in identifying growth opportunities and action plans for client’s marketing communications goals.
• Provide support to client lead to effectively manage high level global client.
• Manage internal client income projection and identify sources of incremental growth.
• Manage resources to ensure client profitability.
• Oversee tracking of financial forecasting/tracking and reporting and flag any potential projected income variance to Senior Management.
• Work with client lead for overall staffing/resource allocation.
• Manage client billing and financial status reports at a higher level.
• Partner with strategic planning and creative teams for concept development.
• Interact with all agency department heads to clearly outline current and projected workload on a quarterly basis for planning purposes.
• Nurture the career development of junior staff by mentoring and providing ongoing informal and formal performance feedback

Skills

Leadership

Analytical skills

Communication

Tools

Nielsen

IRI

Job description

VML, a leading creative company, is seeking a Group Account Director to oversee and lead the brand’s commerce initiatives across digital e‑commerce and in‑store efforts. You will provide strategic leadership to the internal team and clients, serving as the primary agency contact for major initiatives and assignments.

You will manage budgets, staffing, and client profitability while guiding senior stakeholders and cross‑functional teams.