Strategic Key Account Lead – Ultra-High-End Tires

Continental; South Carolina; Hybrid; USD 140,000 - 230,000; Full time

Benefits offered by this job

Immediate Benefits

Robust Total Rewards Package

Paid Time Off

Volunteer Time Off

Tuition Assistance

Employee Discounts, including tire

Competitive Bonus Programs

Employee 401k Match

Diverse & Inclusive Work Environment

Hybrid Work

Employee Assistance Program

Future Growth Opportunities

Job summary

Continental is seeking a commercial leader to build the go-to-market strategy for a new ultra-high-end performance tire channel in the U.S. replacement market.

You will personally manage strategic accounts and drive revenue growth, while coordinating with global teams and finance to align pricing, terms, and growth plans. The role requires launching from ground up, strong market understanding, and the ability to travel up to 50% across the United States.

Qualifications

• Bachelor’s degree in business, marketing, engineering or a related field.
• 5+ years of related industry experience.
• Demonstrated experience launching a new product, channel or business from the ground up.
• Significant experience in the U.S. replacement tire market.
• Experience with distributor, dealer, e-commerce or alternative-channel business models.
• Strong financial and commercial acumen across pricing, forecasting, unit volume, revenue, margin and budget planning.
• Demonstrated ability to lead complex cross-functional and global teams without direct authority.
• Ability and willingness to travel frequently — 50% of the time.
• Legal authorization to work in the U.S. is required.
• Relocation package if needed.

Responsibilities

• Develop and execute the end-to-end U.S. go-to-market plan for the ultra-high-end replacement channel, including market segmentation, customer prioritization, route-to-market design, launch sequencing and multiyear growth plans.
• Personally identify, prospect, open, negotiate, develop and manage strategic key accounts.
• Own annual and long-range revenue and unit-volume plans. Build forecasts, sales pipelines, account plans and corrective actions; monitor sell-in, sellout, market share, conversion and repeat purchase performance.
• Develop pricing, trade terms and customer programs in partnership with Finance and Sales leadership.
• Create a disciplined channel-priority strategy that initially emphasizes high-touch, technically credible accounts and controlled fulfillment before broader distribution expansion.
• Translate customer, installer and market insights into product, fitment, inventory, service, training and lifecycle recommendations.
• Develop sales tools, account education, installer standards, service-adviser training and premium customer-experience requirements that support safe, accurate and consistent product representation.
• Build strategic partnerships and event activations that generate measurable trial, qualified leads, account introductions and sales conversion, rather than awareness alone.
• Coordinate with global teams to share U.S. market requirements, leverage global capabilities and ensure alignment with product development, certification, manufacturing and brand strategy.
• Establish channel KPIs and provide clear business reviews to senior leadership, including opportunities, risks, competitive activity, inventory needs, forecast accuracy and recovery plans.
• Represent the company at customer meetings, industry events, enthusiast gatherings, driving programs and track-focused activities; travel frequently within the United States.

Skills

GTM

Strategic accounts

Channel sales

Forecasting

Cross-functional leadership

Travel 50%

Education

Bachelor’s degree in business, marketing, engineering or related field

Job description

Continental is seeking a commercial leader to build the go-to-market strategy for a new ultra-high-end performance tire channel in the U.S. replacement market.

You will personally manage strategic accounts and drive revenue growth, while coordinating with global teams and finance to align pricing, terms, and growth plans. The role requires launching from ground up, strong market understanding, and the ability to travel up to 50% across the United States.