Strategic Internal Communications Architect, People Success

Coinbase, Inc.; Frankfort (KY); Remote; USD 206,000 - 242,000; Full time

Job summary

Coinbase is seeking a strategic, motivated internal communications leader to partner with the People Success team. With a new Chief People Officer, this role shapes how People programs reach every employee through clear, timely messaging.

You'll own internal comms for the People Success group, craft executive messaging, town halls, and FAQs, and build scalable practices with data and AI-enabled workflows to measure impact and drive adoption across the company.

Qualifications

• 10+ years in internal/strategic communications advising C-suite on high-stakes messaging.
• Proven track record delivering executive content that drives engagement.
• Executive presence and ability to influence senior leaders.
• Experience managing multiple initiatives with aligned, clear strategy.
• Experience building scalable comms processes, with data-driven measurement.
• Uses generative AI responsibly with human oversight.

Responsibilities

• Own comms strategy for People programs and company-wide rollouts.
• Advise the CPO and leaders on high-stakes moments and messaging.
• Own internal comms for People Success Team, including monthly town halls.
• Write and edit CPO comms, town hall scripts, announcements, FAQs.
• Build scalable comms infrastructure: calendars, playbooks, metrics.
• Coordinate with IC team and partners for timely, aligned messaging.
• Use data and AI-enabled workflows to measure impact and improve.

Skills

Internal comms

Executive writing

Stakeholder mgmt

C-suite advisory

Change comms

Narrative design

Job description

Coinbase is seeking a strategic, motivated internal communications leader to partner with the People Success team. With a new Chief People Officer, this role shapes how People programs reach every employee through clear, timely messaging.

You'll own internal comms for the People Success group, craft executive messaging, town halls, and FAQs, and build scalable practices with data and AI-enabled workflows to measure impact and drive adoption across the company.